Mumbai : Aegon Life Insurance, India’s leading digital insurance company rolled out a video campaign today showcasing the importance of having a conversation with your loved ones about topics that remain unspoken.
The digital film is designed with the concept of two sisters broaching a subject which has been left untouched all their lives. They choose to do so on Rakshabandhan and it only leads to a beautiful, ‘tension free’ bond that they can nurture in the future.
Speaking on the digital film, Mr. Mandeep Singh Gulati, Head – Marketing and Digital Experience, Aegon Life expressed, “Aegon Life has been a strong advocate of removing tension around families’ lives. Through this film, we showcase how the#BondOfProtection grows stronger by just speaking what is in your mind and accepting people to be who they are, or, whatever they want to be. It displays a strong connection of true love, care, respect and protection – which our Brand strongly believes in. “
The film is directed by Ram Subramanian and is available here:
Ram added, “The idea was a perfect fit for Aegon Life as the company is into protecting people through their lifetime and so is Rakshabandhan. Creatively the concept was fairly simple, it shows the bond between two siblings whose relationship is based on trust and love.”