Gurugram: Air India has launched its new India-focused brand campaign, “Change is in the Air”, featuring the fresh creative expression “That’s Air India Now”. The campaign highlights the ongoing transformation across the airline’s domestic network, showcasing refurbished cabins, elevated inflight dining, enhanced digital experiences, and the warmth of Indian hospitality.
Sharing passenger stories through five immersive films, the campaign captures real-time reactions to the airline’s revamped offerings, including Vista Stream inflight entertainment, improved connectivity, and gourmet meals across Economy, Premium Economy, and Business Class. The campaign is rolled out across television, digital, print, social media, and T20 Cricket, ensuring wide visibility.
“Change is in the Air” is a reflection of what passengers are experiencing in real time as Air India moves into 2026; a renewed fleet, elevated service, new menu, modern lounges, improved digital touchpoints and a stronger global network. With each step forward, India’s national carrier continues its journey of reinvention under the Tata Group, making clear one simple truth: This is Air India now.
By end-2026, Air India aims to have over 90% of its domestic flights offering the new experience, with modern cabins on close to 60% of its widebody fleet, alongside new aircraft induction and upgraded lounges globally. The airline’s Maharaja Club loyalty programme will also transition into a unified, group-wide programme, offering a seamless experience to frequent flyers.
Campaigns
