Mumbai: Ajay Dhyanihas joined Timex Group India as its new Head Marketing to provide a strong impetus to the India business.
Ajay will focus on leading all marketing efforts for Timex across the country while strengthening the overall brand communication for the entire Group brands. He has been part of the Timex family for over five years now and has served as the key resource to accentuate the journey of the company.
Sharmila Sahai, Managing Director, Timex Group said “As Timex opens a new chapter in its growth trajectory in India, we are happy to have Ajay on board with us in his new role and strongly believe that he will prove to be a great asset yet again to the Timex leadership team. Being a passionate marketer, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that he will continue to strengthen the brand in India in the coming years as well.”
Commenting on his new role Ajay Dhyani, Marketing Head, Timex Group said “I am extremely thrilled to take up my new role with more responsibilities especially when the brand is experiencing such a phenomenal transformation. My journey with Timex has been exhilarating as Timex has always given me a platform to prove myself and with this new role, I aim to bring the best for the brand. I look forward to taking Timex to newer heights by developing profound brand engagement and adding fresh ideas to the marketing blend.”
Prior to Timex, he has worked across industries- consumer durables, fashion, luxury & lifestyle etc. and has been instrumental in building some of the leading brands like Longines, Luminarc, Blackberry mobile phones and more. Ajay has an MBA from Pune University and has attended training programmes in Digital Marketing from Indian School of Business, Hyderabad. His passion for doing things creatively continues to bring undaunted innovation and performance in the campaigns.
At Timex, he has worked across levels on the whole spectrum of marketing, specializing in marketing communication, product management, trade marketing, online marketing and more. He also holds strong experience of building brands, launching new products and demand generation. He has been working consistently to bring in a perfect confluence of advertising, digital, influencer marketing and public relations, which has resulted in strengthening the positioning of Timex and its sub-brands in the country.