Mumbai: ALTBalaji introduces a Half-yearly Subscription Pack for its viewers at Rs 180 for six months gives the audience access to ALTBalaji’s multi-genre content library. With a messaging #LessIsMore, the new package is in line with ALTBalaji’s strategy of massifying the content by being the country’s most affordable platform serving 70+ Indian originals.
ALTBalaji continues to deliver the best entertainment to its viewers at an affordable price of 0.80 paise per day and Rs. 300 for an annual subscription. The three-month subscription is priced at Rs. 100, the audience can save more with the six-month pack priced at only Rs 180.
Commenting on the new subscription offer, Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms Ltd. said, “With the new year, we at ALTBalaji, are now setting our sight on the next leg of India’s streaming story. We want to lay our focus in serving the emerging young audiences in addition to capturing the smaller cities and towns. With affordability as one of our core drivers we want to go deeper across the under-penetrated markets in India and our pricing strategy demonstrates the same. The content pipeline for 2021 is also segmented such that it suits the diversity of taste and preferences of our viewers.”
ALTBalaji’s strategic alliance with payment gateways like Paytm, Amazon Pay, PayPal, and PayPoint India helped make subscription processes convenient for its consumers. Through these partnerships, ALTBalaji’s extensive library of homegrown, original premium content became even more accessible and affordable to a broader, and newer set of audiences.