Kathmandu: India’s homegrown OTT platform ALTBalaji is expanding its reach beyond the borders of the Indian subcontinent into Nepal following a marketing maneuver with Telenet Pvt Ltd for promotion and distribution. Telenet will ensure the integration across local billing channels like Digital Wallets, Telcom operators and Payment gateways so that local users can activate from the comfort of their home and enjoy the engaging and exciting content.
This association will ensure a new user base for ALTBalaji shows, which was not accessible to many due to various factors. Telenet Pvt Ltd, a Local company in the region, is an authorized distributor-reseller of ALTBalaji app subscription, where users will get uninterrupted access to all Originals, web series, movies and more on the platform. Within Single Subscription, users can create 5 profiles and access the content across mobile devices, Laptops, and smart TV and android Boxes, for Big screen experience. In addition, all users in Nepal can visit the website www.gfsarena.com to activate the subscription or renew the service instantly, paying from Digital wallets like eSewa, IME Pay and Khalti.
Navankur Sood, CEO, Telenet said in our interaction, “The OTT platforms are next wave of entertainment and our strategy to provide uninterrupted access to users via various business models will ensure a new dimension in collaboration for Nepal Market while ALTBalaji will ensure high quality engaging content stream constantly for the viewers in Nepal as well along with other countries.”
Speaking on the same, Divya Dixit, SVP – Marketing & Revenue, ALTBalaji, said, “The partnership with Telenet Pvt Ltd is a major step for ALTBalaji to go global. ALTBalaji constantly strives to make the platform as user-friendly as possible, and this partnership draws in more audience for our blockbuster content. In addition, the tie-up with the payment gateways will further widen the reach of the platform due to the convenience of one-click transactions that were earlier not possible.”
With over 89+ Indian blockbuster originals, ALTBalaji has made audiences flock to the platform for their dose of daily entertainment. The content library houses content from all genres to cater to the varied tastesof the audience.
Telenet Pvt Ltd, a Ramesh Corp entity, is an established IT Company engaged in value-added services for Telcom operators, Application Development, Cloud Computing, mHealth, and SMS & Televoting platforms in Nepal. Ramesh Corp. is one of the leading Conglomerate and a Group of companies extended in Multiple sectors like Manufacturing, Devices, Banking and Insurance, Mining, Hydropower, Information technology, Automobiles, and Consumer electronics.