Amazon India launched a campaign for the festive season themed ‘Khushiyan Apno Ki, Aur Apni Bhi’, urging customers to prioritise not only their loved ones but also themselves when it comes to gifting. The campaign serves as a reminder of the importance of self-love and the need to embrace ‘Me’ within ‘We’ this festive season.
This sentiment is captured in the video showcasing a bond between a mother and daughter. The film shows a mother preparing for the upcoming festive season. One is almost prepared to see her make an excuse for not getting something for herself the way a lot of homemakers do, but this quickly changes with a cheeky twist which shows she has indeed thought about herself.
The campaign kicks off across digital mediums and customers have been urged to share their “Khushiyan Apno Ki, Aur Apni Bhi” stories. Winning stories will be featured on various mediums.
Noor Patel, Vice President, Amazon India, said, “The campaign touches upon the sweet spot of self-realisation and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
Creative and Conceptualisation: Amazon in-house PR and AvianWE Communications
Production: Schbang Motion Pictures
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