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Home Featured

Amazon Prime Video & Voot registers market share growth in India in Q1’22

by MN4U Bureau
April 21, 2022
in Featured, Television
Reading Time: 1 min read
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Amazon Prime Video & Voot registers market share growth in India in Q1’22
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While the OTT platforms Netflix, SonyLIV and AltBalaji all suffered market share declines, with -2%, -2%, and -1% respectively, both Amazon Prime Video and Voot showed growth and increased by 2% each in the Indian market, states report by JustWatch on SVOD market share in Q1 2022.

Market share development in 2022

Disney+ Hotstar continues leading into 2022 with the highest market share in India, adding 2% from last year, Amazon Prime Video also followed suit with the most growth (+3%). Whereas, both Netflix and Sony Liv stumbled and suffered a 2% market share loss by the end of Q1.

Tags: Amazon Prime VideoVOOT

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