Michelle Kumar, Principal, Public Relations, Amazon has bid adieu to the company after a stint of 7 years. Kumar was leading Consumer & Amazon Pay PR for Amazon in India.
Michelle’s primary role has been to position Amazon as the leading shopping destination for customers in India. She was responsible for positioning key categories such as consumer electronics & smartphones, appliances, grocery, and fashion to customers across the country. Michelle has also led PR for Amazon Pay building its position as a trustworthy way to pay on and off Amazon. Michelle works closely with brands, industry, and regulatory bodies as well as the media to further PR goals.
Before Amazon, she led Corporate Communications at Mphasis working on- PR,Analyst Relations and Internal Communications. Michelle has also worked with EMC and IBM in the past, conceptualizing and executing communications strategy with clearly defined metrics.
Michelle began her career with Mudra Public Relations in 1997. From 1997-2003, she worked with some of the country’s premier PR firms such as Rediffusion DY & R and Clea Public Relations. During this time, she also co-set up a PR consulting firm – Wirecom. As a PR consultant, Michelle has worked with brands like SAP, Airtel, Channel [V], Hallmark, United Breweries & Spirits (UB Group), Coca-Cola, and Monsanto among others.