Mumbai: American Tourister has collaborated with the Indian Cricketer Virat Kohli for the launch of its #UndeniableLeave campaign.
The digital campaign, #UndeniableLeave, incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees, as stated by Virat Kohli and aims at helping young working professionals seek time away from work to tour and explore the world.
Anushree Tainwala, Executive Director – Marketing says “It’s a fact that people have the urge to travel, but work always gets in the way. This was a quirky and engaging way to put work in the back seat and get people to go on a well-deserved travel break.”
Pradnya Popade, Head-Marketing Communications says, “The craving to travel post-pandemic has increased ten-folds among people, but office commitments make it hard for them to do so as per their will. So, this campaign brought a fresh outlook towards the necessity of taking time-offs from work and igniting people to go traveling”.
American Tourister brand ambassador Virat Kohli says, “With busy training and touring schedules, I know the importance of taking a break from work. This was a fun way to get that message across to young Indians.”
