Mumbai: In a bold move to further its integrated growth agenda, dentsu has announced a strategic leadership transformation in South Asia. Amit Wadhwa has been appointed as Chief Executive Officer, Dentsu Creative & Media Brands, South Asia, while Anita Kotwani takes on the role of Chief Client Officer, South Asia.
This realignment underscores dentsu’s commitment to delivering unified, insight-led solutions through its “One dentsu” model, seamlessly connecting creative, media, technology, and customer experience. Both Amit and Anita will report to Harsha Razdan, CEO – South Asia, dentsu, and Prerna Mehrotra, CCO and CEO – Media, APAC.
Simplifying the Complex to Drive Impact
Harsha Razdan shared, “Marketing today is more complex than ever, but that complexity shouldn’t hold businesses back. At dentsu, we’re focused on making it simpler, smarter, and more human. Our ‘One dentsu’ model is designed to break silos, unlock growth, and deliver measurable impact for our clients.”
He added, “Amit will lead the charge in shaping bold, integrated ideas that drive transformation, while Anita will deepen strategic partnerships and client-centricity across the board. Together, they will champion people-centered growth and guide brands through change with confidence. This is ‘Innovating to Impact’ in action—marketing built for the future, today.”
Fueling Transformation Through Media++
At the heart of this evolution is Media++, dentsu’s transformative approach that reimagines media not just as a channel, but as a powerful growth accelerator. By fusing creativity, data, and technology, dentsu is unlocking new opportunities for brands in today’s dynamic landscape.
Amit Wadhwa: Unifying Creative & Media for Strategic Synergy
In his expanded remit, Amit will lead dentsu’s Creative and Media businesses across South Asia, fostering seamless collaboration between three Creative brands—Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR—and five Media brands—Carat, dentsu X, iProspect, Posterscope, and Sokrati.
His mandate is to drive convergence across disciplines, dismantle silos, and architect a unified way of working that blends strategy, creativity, and execution into a cohesive, high-impact force.
Amit commented, “This level of integration hasn’t been attempted at this scale in a long time. We now have a unique opportunity to redefine how creative and media collaborate. It’s not about individual brilliance—it’s about the power of intentional, collective impact. 2024 laid the foundation; 2025 is about accelerating momentum with bigger ideas, faster execution, and smarter solutions.”
Anita Kotwani: Deepening Client-Centric Growth
As Chief Client Officer, Anita will lead strategic client initiatives across creative, media, and CXM, ensuring every solution is anchored in business impact. She will also drive growth in high-opportunity areas like Business Transformation (BX), Retail, and Commerce.
With a focus on integrated, bespoke strategies, Anita will oversee cross-functional client teams that deliver value through cutting-edge technology, advanced commerce capabilities, and strategic partnerships.
Anita stated, “Clients are at the heart of everything we do. My focus is on driving success by aligning our capabilities with their evolving needs. We’re building powerful partnerships—backed by innovation, market intelligence, and an agile mindset—to help brands adapt, scale, and lead with confidence. This is about setting new benchmarks and delivering exponential impact through collaboration.”
