Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognized celebrity in the country with a very high All India Rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and other favourites who are younger than him and perhaps more active in their respective fields.
Brand Endorser is a comprehensive report of an intensive research conducted across 36 Indian cities. As per the syndicated study, Bachchan is the most recognized celebrity in the country with the highest-ever recognition score of 92%. He is perceived to be a global personality, self-made, relatable, influencer, fit and energetic, sophisticated and trustworthy. These factors make him a compelling brand ambassador for a range of products.
Commenting on the significance of the report, Praveen Nijhara, Chief Executive Officer – Hansa Research, said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”
The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition etc which make up their final BE Score. While Bachchan has scored really high in the All India Rank BE Score, he ranks 3rd in the West and North Zone, 9th in the South Zone and 11th in the East Zone. The Shahenshah of Bollywood, as he is fondly called, has a strong presence and mark in the states of Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Gujarat.
Hansa Research’s Brand Endorser Report covered more than 550 celebrities across domains in the country. For this study, the research was conducted amongst 5100 respondents across 36 cities in the country. To measure the results, structured interviews were conducted PAN India through online and offline methodologies to understand the standings and performances of shortlisted celebrities.