Mumbai: Amrutanjan Healthcare has brought back a cherished piece of Indian household nostalgia with the re-launch of its iconic Yellow Balm in its classic glass bottle packaging. A comforting constant in homes for more than 130 years, the Yellow Balm has long been associated with relief, warmth, and memories passed down through generations.
The brand’s decision to revive the glass bottle not only taps into a deep emotional connect but also aligns with its sustainability goals by reducing plastic usage. Adding further value for consumers, the re-launched product now includes 25% extra balm, offering more of the trusted comfort that millions rely on.
Alongside the re-launch, Amrutanjan has unveiled a new campaign, “Har Dard Mitaye”, featuring two television commercials that highlight everyday situations where pain interrupts work, travel, or routine moments. In each instance, Amrutanjan Balm steps in as a fast, natural solution that helps people get back to their day without disruption.
Reflecting on the re-launch, S. Sambhu Prasad, Chairman & Managing Director, Amrutanjan Healthcare Limited, said, “For over a century, families across India have trusted Amrutanjan Balm in their everyday moments of pain relief. First launched in 1893, Amrutanjan Pain Balm became the company’s flagship remedy, earning a special place in households across generations. This re-launch is about renewing that bond by giving our consumers more of what they cherish — effective relief, greater quantity, and packaging that is better for the environment. By bringing the Yellow Balm back in its glass bottle, we are not only bringing back a piece of history but also strengthening our promise of care that has remained unchanged for more than 130 years.”
Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, added, “The Yellow Balm is not just a remedy, it is a feeling of familiarity and trust. Every family has a story with it, and with this re-launch, we hope to create new ones. Moving to glass bottles is a responsible step, but it is also an emotional one, it connects us back to the roots of Amrutanjan while continuing to keep the brand relevant for generations to come.”
With this refreshed offering, Amrutanjan Healthcare celebrates its enduring legacy, ensuring that the trusted comfort of its Yellow Balm continues to remain a staple in Indian homes for generations ahead.
