New Delhi : SilverPush, the tech firm providing cross platform technology for advertisement analytics did participate in the second event hosted by Ad Tech on 19th to 20th of March 2015. In the event, this new tech enterprise displayed their latest technical innovation for ad analytics that measures the effectiveness of television commercials and retargeting the TV viewers on mobile.
“This is the first time in India, we are exhibiting our product to the technology enthusiasts. We did give a demo at Mobile World Congress this year in the 1st week of March for which we received a huge response. We expect the same to happen at ad-tech too.” says, CEO Hitesh. The tech startup has created a new range of ad analytics services that offers insight on customer engagement with TV advertisements. It has gained substantial investments as well as response from brands across the globe. Based in US and India, the firm is poised to gain more audience participating in the event.
Ad Tech hosts this event to offer a platform to tech companies from the digital marketing industry, where they could exhibit their innovations and products to investors, customers and the general media.
The event was packed with keynotes and education led by hundreds of corporations and suppliers from digital marketing sector. It offered a platform for networking, collaboration and tie-ups.The same initiative, last year, was a grand success with more than 3500 attendees and above 96 speakers. Ad Tech is emerging as an essential platform for the marketing technology and media community.
