Mumbai: Shemaroo Entertainment has announced an expanded role for Anuja Trivedi, elevating her designation to Chief Strategy and Marketing Officer (CSMO). In addition to leading Marketing, Anuja will now also oversee the Central Strategy team, driving long-term growth and sharper consumer alignment across Shemaroo’s diverse businesses.
Since joining Shemaroo as Chief Marketing Officer in 2023, Anuja has played a pivotal role in enhancing the brand’s visibility across TV, OTT, and digital platforms. In her new role, she will spearhead strategic initiatives and collaborate with cross-functional leaders to unlock synergies across Shemaroo’s multiple verticals.
Anuja brings extensive cross-disciplinary experience spanning strategy, revenue, and content development. Prior to Shemaroo, she held leadership positions at Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley, and PwC. At Disney Star, she was instrumental in shaping TV and digital content strategy, driving subscriber growth on Disney+ Hotstar, and improving TV market share across key genres.
Commenting on the announcement, Hiren Gada, CEO – Shemaroo Entertainment Ltd., said, “Anuja’s role expansion comes at a time when we are sharpening our strategic priorities to stay ahead in an evolving media and entertainment ecosystem. Her deep understanding of consumer behavior, market dynamics, and business transformation will be instrumental as we move into our next phase of growth. We look forward to her continued leadership in aligning Shemaroo’s strategic and brand goals.”
Arghya Chakravarty, COO – Shemaroo Entertainment Ltd., added, “Over the last two years, Anuja has been instrumental in shaping Shemaroo’s brand story. Her expanded role reflects our belief in her ability to bridge strategy with execution, drive cross-functional alignment, and keep the consumer at the center of all decisions. This expanded role will help us unlock greater value across the organization.”
With this move, Shemaroo reinforces its focus on strategy-led brand building, future-ready planning, and delivering innovative experiences to meet the evolving preferences of both Indian and global audiences.
