Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, today announced the launch of the Avatar Bank feature on its AI-powered live commerce platform, AnyLive.
The new feature allows brands to select from a pre-existing library of diverse AI avatars for live streams, in addition to creating their own custom avatars. This enables brands to reduce lead times and costs for live commerce activations, with the ability to launch live streams in as little as one week.
The Avatar Bank aims to significantly expand the host options available to brands, providing them with a faster and more cost-effective way to execute AI-powered live commerce strategies. By combining Avatar Bank avatars for rapid deployments with custom avatars for high-value campaigns, brands can now enjoy greater flexibility in how they approach live commerce.
AnyLive leverages AI to power livestreams with avatars capable of delivering content in multiple languages, enabling brands to run 24/7 live commerce. The platform also automates data collection and visualization for both human-led and AI-led live streams, optimizing host scripts and improving performance. The Avatar Bank complements this by offering brands scalable options for faster campaign execution and optimization.
Kosuke Sogo, CEO and Co-founder of AnyMind Group, said, “This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts. We are already seeing the Avatar Bank successfully utilized by brands in Thailand, Malaysia and Vietnam. By continuing to leverage our technology and local operational expertise, we will expand our AI avatar lineup to provide brands with more choices, helping them achieve maximum results with minimal effort.”
