Mumbai: Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house committed to crafting compelling stories for Gen Z and Millennials. The partnership comes at a pivotal time as Sure Real Pictures prepares to launch its debut feature film, Liberation, and expands its vision to create impactful films, web series, and digital content for a global audience.
Founded by Kanishk Kadam and Ankit Kadam, Sure Real Pictures is focused on delivering thought-provoking narratives that resonate with younger generations. Its debut film Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, promises to be a gripping story of rebellion, self-discovery, and redemption with strong appeal to modern audiences. With a goal to bridge local stories with global perspectives, the company sees Approach Communications as a strategic partner to amplify its voice.
Speaking on the association, Kanishk Kadam, Producer and Founder of Sure Real Pictures, said, “We are thrilled to partner with Approach Communications to bring our stories to the world. Their expertise in PR and communications, combined with their passion for innovative storytelling, makes them the perfect fit to help us establish Sure Real Pictures as a leading name in entertainment for Gen Z and Millennials.”
Ankit Kadam, Director and Writer of Liberation, added, “Our goal with Sure Real Pictures is to create content that challenges, inspires, and connects with today’s youth. Approach Communications understands our vision and has the strategic expertise to elevate our brand and engage our target audience effectively.”
Expressing enthusiasm about the collaboration, Sonu Tyagi, Director of Approach Communications, stated, “We are excited to work with Sure Real Pictures, a production house with a bold and fresh approach to storytelling. Approach Communications will handle the entire PR, digital, events, and integrated communications strategy for Sure Real Pictures, while our group company, Approach Entertainment, will oversee branded entertainment, celebrity and influencer engagement, film and in-film marketing, and entertainment marketing activities. Together, we aim to position Sure Real Pictures as a trailblazer in the global entertainment industry.”
As part of the mandate, Approach Communications will manage PR, digital, events, and integrated communications efforts, while Approach Entertainment, its award-winning group company, will lead branded entertainment, celebrity outreach, film productions, and entertainment marketing initiatives. Approach Communications is a leading PR and integrated communications agency with strong expertise across corporate, healthcare, entertainment, finance, education, and social sectors. The group also operates Approach Bollywood, a Bollywood and entertainment newswire.
The wider group also includes Go Spiritual, a spiritual organization dedicated to philanthropy, spiritual awareness, charity, mental health, wellness, and social causes. Through initiatives such as food donation drives, hunger eradication, and mental health awareness campaigns, Go Spiritual continues to expand its impact, while also working on new initiatives in wellness, Ayurveda, and organic products.
With operations across Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications is well positioned to support Sure Real Pictures’ ambitious journey in the entertainment industry.
