Delhi: Art-e Mediatech, one of India’s top creative media and MarTech agencies, has secured the full social media mandate for IndiaMART, India’s largest B2B online marketplace. This win marks the second time the agency has been entrusted with the brand’s creative responsibilities.
As part of the renewed mandate, Art-E Mediatech will drive the full social media strategy and content planning initiatives for IndiaMART. The partnership aims to further strengthen the digital presence of the company with its large base of buyers and sellers across India.
The focus remains on augmenting brand communication messaging and establishing a deeper connection with a digital-first audience. The continued collaboration with Art-E Mediatech is expected to play an important role in increasing its brand awareness, enhancing the brand image in the digital ecosystem and fostering greater customer engagement through impactful and insight-led campaigns.
Art-E Mediatech will continue to build on its understanding of the brand and the category, delivering integrated campaigns across platforms with a focus on engagement and performance.
Commenting on the continued association with Art-E Mediatech, Dinesh Gulati, Chief Operating Officer, IndiaMart, InterMESH Ltd, shared, “Since inception, IndiaMART has been at the forefront of digital transformation for Indian MSMEs. We understand the power of a strong online presence and how it can truly change the way you connect, transact and grow. Our ongoing partnership with Art-e media will reflect this scale, trust, and everyday relevance, while also mirroring the real impact IndiaMART creates for millions of businesses across the country”.
Rohit Sakunia, Co-founder of Ar t-E Mediatech, shared, “IndiaMART is the largest online B2B marketplace in India, empowering MSMEs, and helping them connect with buyers online. Winning the creative mandate underscores our expertise in delivering result-oriented communication strategies and our considerable understanding of the B2B ecosystem. We aim to combine creative storytelling with data-driven insights to further strengthen IndiaMART’s digital presence and engagement.”
With this mandate, both organisations aim to continue building impactful digital narratives and strengthening engagement in the B2B space.
