Promax India starts today with a fantastic line-up of speakers and the best from the media and entertainment industry globally are here virtually with you for the next three days to share their thoughts, experiences and best practices in the world of Creative Marketing and Entertainment. Speakers of this year come from the UK, Australia, New Zealand, India and Russia.
Announcing yet another enthralling session is on Acing Perception Challenges with Creative Solutions with Mihir Shah and Anshul Ailawadi.
The media & entertainment sector has undergone rapid digitisation since the pandemic. However, the youth entertainment genre was already competing against OTTs and UGC platforms for share of time spent and engagement, even before the pandemic made the world virtual. Keeping with the ‘Art of Pivot’ theme Promax Indian Virtual 2021, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 and Mihir Shah – Vice President, Media Partners Asia will discuss the pivot that channels like MTV have undertaken to stay relevant in the lives of the digital native GenZ.
On Friday, 24th September 4:30 pm onwards Cyrus Broacha will present the much-awaited Awards VIRTUALLY showcasing creative excellence in the media and entertainment industry with his inimitable style and humour so stay tuned to be entertained.
PROMAX INDIA invites everyone to join the LIVE as the stellar line-up of speakers share their stories and anecdotes by following their passion in work and life.
‘Art of Pivot’ Promax India Virtual 2021 – Conference & Awards LIVE on 22nd – 24th September 2021.