Sunday, September 24, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Buzz

ASCI wants celebrities to ensure claims made in ads endorsed by them are not misleading

by MN4U Bureau
December 21, 2016
in Buzz, Featured
Reading Time: 2 mins read
A A
ASCI wants celebrities to ensure claims made in ads endorsed by them are not misleading

ASCI wants celebrities to ensure claims

Share Share ShareShare

New Delhi: Celebrities from the fields of entertainment and sports endorsing products will have to do due diligence to ensure that claims made in advertisements featuring them do not mislead people, as per draft guidelines by ASCI.

The Advertising Standards Council of India (ASCI) in its guidelines for celebrities in advertising, however, did not include business leaders, religious leaders, politicians, government functionaries, bureaucrats and other well-known personalities like doctors, authors, activists and educationists in the definition of brand ambassadors.

“Celebrities for the purpose of this guideline are those people who are from the field of entertainment and sports,” it said.

Advertisements featuring celebrities need to doubly ensure that claims made in it are not misleading, false or unsubstantiated so as not to harm the interests of the consumers, especially for products or services which can cause serious financial and physical loss, the draft guidelines said.

Putting the onus on celebrities, it added: “Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive.”

All such ads endorsed by celebrities should ensure it does not violate any of the ASCI code in letter and spirit and the advertiser and the ad agency should make sure about it.

“Celebrities are expected to have adequate knowledge of these codes and it is the duty of the advertiser and the agency to make sure that the celebrity they wish to engage with is made aware of them,” the draft guidelines said.

Moreover, testimonials, endorsements or representations of opinions or preference of celebrities must reflect genuine, reasonably current opinion of the individuals making such representations, and must be based upon adequate information about or experience with the product or service being advertised.

Tags: ASCiThe Advertising Standards Council of India (ASCI)

RECENT POSTS

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content
Featured

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content

September 23, 2023
0

Viacom18 Media has secured a dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches, towards...

Read more
Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Ikea creates musical showcase of a new arrival making a home feel new
Campaigns

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023
0

Home solutions brand Ikea has launched a festive campaign in India themed ‘All Things Festive’. https://youtu.be/b9_QD3Zv4fk https://youtu.be/8rjOI9X3OMY Set to a...

Read more
Music genre ad volumes soar by 9pc during H1 2023: TAM Report
Analysis

Music genre ad volumes soar by 9pc during H1 2023: TAM Report

September 23, 2023
0

According to TAM AdEx-Half Yearly Advertising Report on TV Music Channels, H1 2023 observed 9pc growth in ad volumes compared...

Read more
Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Read more
Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech
Campaigns

Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech

September 22, 2023
0

This Ganesh Chaturthi, fragrance brand Godrej aer unveiled a sensory journey for devotees at the famous Lalbaugcha Raja Ganpati pandal...

Read more

LATEST NEWS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
Ikea creates musical showcase of a new arrival making a home feel new

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023

ANALYSIS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Rupert Murdoch steps down as chairman of Fox, News Corp
Featured

Rupert Murdoch steps down as chairman of Fox, News Corp

September 22, 2023
0

Bringing an almost seven-decade career to a close, Rupert Murdoch stepped down from his role as chairman of Fox Corp and News...

Minal Kasturia joins Marathi daily Sakal

Minal Kasturia joins Marathi daily Sakal

September 22, 2023

MARKETING

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Subscribe to Newsletters

ADVERTISING

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints
Advertising

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

September 22, 2023
0

Chennai-based Vermillion Communications has secured the creative, branding, strategy and digital marketing mandates for Aparna Enterprises and Nexon Paints. Both...

GreyMatters wins communications mandate for CGIAR Gender Research Conference

GreyMatters wins communications mandate for CGIAR Gender Research Conference

September 21, 2023
L&K Saatchi & Saatchi wins Dunkin's integrated mandate

L&K Saatchi & Saatchi wins Dunkin’s integrated mandate

September 21, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

September 23, 2023
Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

September 23, 2023
Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

September 23, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.