Ashutosh Munshi who has been working with Edelman for the last 18 years as Head of Brand for India got promoted as the Head of Brand for the Asia Pacific. Munshi will report to Edelman’s Global Chair of Brand and F&B, Megan Van Someren, as well as Stephen Kehoe, CEO of Edelman Asia-Pacific.
Munshi is tasked with overseeing the launch of new regional capabilities for the Brand practice, involving stronger integration and collaboration acrossEdelman’s strategy, creative, data and analytics, influencer, digital, and public relations capabilities.
“As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before,” says Van Someren. “The time is now for brands to step up and put trust at the helm – and not just through communication, but through action and advocacy.
“We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative, and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners.”
Munshi joined the firm 18 years ago and has worked in its Mumbai, London, and New York offices during this time. As Head of Brand for Edelman India and Regional Client Lead on the Unilever business, he has led the market’s Brand and Creative teams on the creation of new communications products for authentic influencer marketing, brand campaign risk assessments, and the firm’s earned creative capability.
Kehoe adds: “Our Brand Practice at Edelman continues to lead the industry. Whether it is Adidas in China, GSK in Australia, Oatly in Hong Kong, or PepsiCo in India, our Brand team in Asia-Pacific continues to produce award-winning work for our clients.
“As a testament to our talent and commitment to grow from within, I am proud to see Ashutosh now take the lead in launching new regional capabilities for our Brand practice, setting the bar higher in areas of brand obsession, curiosity, and excellence.”
“This year has seen a paradigm shift in how brands need to communicate and engage with consumers and society at large,” says Munshi. “At Edelman, we believe that it has become even more critical for brands to navigate these changes, in order to earn attention and play a larger role in society. This involves adopting a marketing approach reset that places the action at the core, striking the right tone with earned-centric creative ideas, and using trusted voices and credible peer channels. I look forward to bringing this thinking to our clients across the Asia-Pacific region.”
Rakesh Thukral, Managing Director of Edelman India, adds: “Under Ashutosh’s leadership, we have developed a brand marketing offering in India that delivers creative solutions to earn attention and trust, and therefore drive true impact for our clients. With his expanded role, we look forward to taking this vision to the next level, in India, and across the region.”