New Delhi: As the new normal calls for new ways to paint, Asian Paints introduces safe Painting Services with an assurance of a safety-first approach along with best-in-class painting services pan India. Being a communitarian brand that cares for your health and homes, Asian Paints has released two digital films targeted at the safety and security of painters and their family. The films highlight the new painting protocol and the safety training that the painters have undergone to mitigate any infection on sight.
In a charming two-part series of digital films, we get a sneak peek in the life of one such painter and his family – the most vulnerable and affected group in the system to all the threats that are posed by the pandemic. We witness their reason for feeling assured to resume work: the safety and sanitization steps undertaken by Asian Paints Safe Painting Service to maintain the wellbeing of their painters.
Speaking about this campaign, Amit Syngle, MD and CEO, Asian Paints Limited, said, “Communitarianism is mirrored in Asian Paints beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign echoes our priority and apprises them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great-looking homes.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India,said, “We wanted to assure people with the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services, the painter’s family.”
With their Safe Painting Service offering, Asian Paints will handle painting of sites in a completely hygienic and sanitized manner. At every stage, multiple steps will be taken to ensure the well-being of the painters and customers along with the cleanliness of the site.
To ensure the painters’ safety, daily protocols such as temperature check and usage of PPE kit and Hand Sanitizer will be mandatory. Covering and masking, daily disinfecting of high traffic areas with Viroprotek Surface Sanitizer, and disinfecting of the home with Space Sanitizer before the final closure are some stringent measures being taken to maintain site hygiene. Simultaneously, tools will also be sanitized for dust-free painting and for a fast and uniform finish. Other elements that support safe painting include using Royal Health Shield paint and Woodtech Aquadur, both Asian Paints products that provide a hygienic and protective shield to your walls and wood finishes respectively. The sales teams will also be following safety guidelines using masks, gloves, and sanitizers in addition to the AarogyaSetu app. Furthermore, keeping social distancing in mind the customers will now be assisted with color consulting through a seamless digital process.
The efficient painters and contractors of Asian Paints have been trained virtually by a ground team. They undertook digital classes via Whatsapp, on-call, and videos. They also ensured physical training via PPT and videos.
Watch the new digital video from Asian Paints:
Video 1 – Asian Paints Safe Painting Service | Back To Work
Video 2 – Asian Paints Safe Painting Service | Social Distancing
Client: Asian Paints
Agency: Ogilvy Mumbai
Ogilvy Creative: SukeshNayak, Prasad Kulkarni
Office Leader – Ogilvy India (West): VR Rajesh
Ogilvy Account Management: Manish Tilwani, Amrita Basu, SarveshBelekar
Ogilvy Planning: Prem Narayan, Samhita Chaudhuri, DharaPujara
Production House: Jamic Films