Mumbai: For over eight decades, Asian Paints has been an integral part of Indian homes, protecting and enhancing spaces across small towns, bustling metros, and generations of homeowners. From first homes to dream homes, Asian Paints has remained a symbol of reliability, beauty, and innovation.
Bringing this deep-rooted connection to life, Asian Paints has launched its latest corporate film, titled ‘Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai.’ The film beautifully captures how the brand has been a trusted companion in shaping countless homes across India, reinforcing a legacy built on consistency, protection, and aesthetic excellence.
Conceptualized by Ogilvy, the film takes viewers on an emotional journey across diverse Indian homes, reflecting the lasting bond between Asian Paints and millions of families. Through heartfelt storytelling, warm visuals, and soulful music, the campaign highlights that Asian Paints’ warranty is more than just a promise—it is a testament to trust that has stood the test of time.
Speaking on the campaign, Amit Syngle, CEO & MD, Asian Paints, said, “Asian Paints has been a part of Indian homes for over 80 years, growing alongside generations of homeowners and their evolving needs. ‘Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai’ is a celebration of the deep bond and connection we share with millions of families, as well as their unparalleled trust in the brand. Across the country, a vast majority of homes bear the mark of Asian Paints’ protection and beauty. This film captures that legacy along with the role we’ve played in making every home feel special, cherished, and beautiful.”
Sukesh Nayak, CCO, Ogilvy, added, “With ‘India ka Har Doosra Ghar,’ we’ve crafted a narrative that explores the deep, unshakable bond between Indian homes and Asian Paints. Every second home in the country stands as living proof of Asian Paints’ promise—protection that lasts, beauty that endures, and a legacy built on reliability. This campaign captures the heart and soul of Indian homes in a way only Asian Paints can.”
From modern apartments to grand ancestral homes, Asian Paints continues to innovate and evolve, offering top-notch paint and protection solutions that make every home special.
Launched at the peak of cricket season, the campaign resonates with millions of Indians, much like the game itself—uniting people across geographies with a shared love for their homes. Just as cricket remains a constant in Indian households, so does Asian Paints—bringing color, innovation, and joy to homes for generations.
