Trivandrum : Asianet News, Kerala’s leading news channel has created history on the counting day of 2016 assembly polls. The channel has scored not just the highest in ratings on the day but even soared above the combined ratings of Manorama News and Mathrubhumi.
Asianet News’s historic lead on the defining day was a whopping 110% than its rivals. The spectacular results marked the crowning glory of the channel which continuously led the market with a steady flow of brilliant and dedicated election programs ever since the polls were announced.
With 43% share in ABC 15+ Years TG Asianet News has carved almost half of the Kerala’s news viewers on the counting day 19th May. Mathrubhumi News stood at distant no. 2 with 22% share followed by Manorama News with 20% share. People and Reporter garnered 9% and 6% share respectively.
Asianet News created a record during 2016 Assembly election when it aired as many as 251 election programs – a first in malayalam television history- which excelled in diversity, impartiality, innovation, originality and unique style.
The channel has deployed 53 reporters spread out across the state who worked day and night to bring to the viewer the thrills, excitement, glory and agony of the election. A well-equipped news desk consisting of 51 journalists backed by technical experts formed the backbone for this excellent coverage.
Asianet News extended its radar to bring accurate and first hand information to the viewers every single minute. “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do”. Asianet News proved this. Not with just words but with skills.