• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Assist, Augment, Accelerate are the 3 elements of digital immersion: Simon Kahn, CMO APAC, Google

by Editorial
February 22, 2019
in Exclusive, Featured
2 min read
Assist, Augment, Accelerate are the 3 elements of digital immersion: Simon Kahn, CMO APAC, Google

Share Share ShareShare
By Yohan P Chawla
Day Two at IAA World Congress, Kochi, saw one of the most eagerly awaited speakers, Simon Kahn, Chief Marketing Officer, Google APAC, engage his audiences with insights galore as he discussed the Future of Digital Immersion. He began with talking about how phenomenally easier access to the internet has become, and how Google is working towards making life simpler for everyone across the globe.
Talking about the tremendous growth of technology, Kahn said, “Technology has grown tremendously. For instance, when you are searching for something on Google, and even if you misspell it, Google will understand and prompt what you wanted to search for, including keywords. And all this happens on a touch.”
Touching upon three ways by which technology will make lives even simpler, Kahn spoke of Assist, Augment and Accelerate.
He said, “In the next step, technology will help us in three ways – firstly assist, then augment our experiences, and finally accelerate the activity one needs to get done.”
Assist
Kahn shared that back in 2013 when Google was working on machine learning techniques to enhance speech recognition, it was trying to figure out a way to somehow make machines understand the human speech in the form of a language, mainly, English. In 3 years time, the speech recognition understands not only over 95% of speech but also small, local cultural nuances including slangs that too in several languages that are spoken around the world. They are training computers to understand human gestures, for example with just a wave of the hand one can instruct Youtube to pause or play a video.
Augment
Kahn explained Augment by simply saying that it’s blending offline and online experiences. Use of Google lens was an amazing example where he showed the true power of our phone cameras. Point the camera to a particular thing, after switching to the Google Lens mode, Google will do a quick image search and tell you what that is. It also helps you shop for a particualt item across the web.
Accelerate
The use of Google’s technology to diagnose certain diseases truly proves the speeding up of the process of getting things done. Trained computer models can diagnose diabetes and cardiac diseases. How this technology helped farmers by doing 3D rendering of each grain and provides the important information about that particular grain.
Tags: digital immersionGoogleSimon Kahn CMO APAC

Related Posts

Shemaroo Entertainment launches an updated version of Shemaroo Ibaadat app for a wholesome 360-degree experience
Featured

Shemaroo Entertainment launches an updated version of Shemaroo Ibaadat app for a 360-degree experience

by Editorial
January 15, 2021
0

New Delhi: With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was...

Read more
Over 67% of Users find Online Fantasy Sports a Unique way of Engaging with Sports, Finds Koan Advisory Report
Featured

Over 67% of Users find Online Fantasy Sports a Unique way of Engaging with Sports, Finds Koan Advisory Report

by Editorial
January 15, 2021
0

New Delhi: Online Fantasy Sports Platforms (OFSPs) are a novel tool for engaging sports fans, according to “Building a Sporting...

Read more
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021
Chetan Mahajan, Founder & CEO of The Mavericks

All we have is collective gratitude towards our clients and partner ecosystem that believed in our capability and commitment and supported us during this prolonged turbulence

January 13, 2021
HUL topped among the Music genre advertisers followed by Reckitt Benckiser on 2nd position during Y 2020

HUL topped among the Music genre advertisers followed by Reckitt Benckiser on 2nd position during Y 2020

January 13, 2021
Sanjay Mehta, Joint CEO, Mirum

Mirum will be focused to grow the Mirum Health vertical rapidly, and work with larger number of healthcare brands for various service offerings, for the same

January 12, 2021

Subscribe to Newsletters

Trending

Amazon Prime Video Launches ME in Association With Airtel
Featured

Amazon Prime Video launches Mobile Edition in association with Airtel

by Editorial
January 13, 2021
0

Mumbai: Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon today introduced Prime Video Mobile Edition –...

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

TRP Scam: ED quizzes top officials of BARC India

January 14, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Fast&Up Recognized as India’s Fastest Growing Brand 2020-2021 by AsiaOne

Fast&Up Recognized as India’s Fastest Growing Brand 2020-2021 by AsiaOne

January 14, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.