Eunoians Studio is a creative agency based in Kochi, Kerala. Since 2023, it has partnered with AVA through Ralph and Das, creating Onam campaigns for AVA’s flagship product, Medimix.
This year, it once again reimagined King Maveli, a central figure in Onam lore, in a relatable and humorous modern-day scenario.
Eunoians specialises in connecting brands with their audiences through innovative digital content. Its ability to blend traditional elements with contemporary creativity allows our work to stand out in the market.
Medianews4u.com caught up with Seerow Unni, creative director Eunoians Studio.
- How is the festive season looking for Eunoians Studio?
The festive season is a bustling time for Eunoians Studio as it presents significant opportunities for us to collaborate with brands to create culturally rich and innovative campaigns. We’ve just completed an Onam video for AVA Group’s Medimix and are now actively working on multiple projects for some well-known brands in preparation for Diwali, Dussehra, Christmas, and the New Year. The end of the year promises to be as busy and exciting as it was last year.
- That is a time when brands often focus on making the most noise and on outshouting the competition. What tactics will Eunoians Studio employ to ensure that the work done for clients stands out?
At Eunoians Studio, we focus on creating work that doesn’t just contribute to the noise but cuts through it. We emphasise authentic storytelling, personalised content, and visually captivating formats in our animated videos. To ensure fresh perspectives, we regularly conduct team-wide brainstorming sessions, allowing each campaign to be unique, emotionally engaging, and creatively distinct, helping our work shine in a crowded market.
For instance, in the 2023 Medimix Onam campaign, we took the original concept of Maveli in the shower and transformed it into something playful—having him dance with the soap! This fun and unexpected twist made the ad memorable, which is the kind of inventive approach we apply to all our projects.
This creative strategy was also evident in our film projects such as Bramayugam, Manjummel Boys, and Aadujeevitham, where we blended strong narratives with impactful visuals, ensuring that the messages of the Directors and Production Houses resonated deeply with their audience.
- Is the use of animation in ad campaigns growing? What trends are being seen?
Yes, the use of animation in ad campaigns is rapidly increasing as more brands realise its power to capture attention and simplify complex messages through visually engaging content. While animation was once the hallmark of newer, tech-savvy companies, we’re now seeing widespread adoption by traditional brands that previously relied on conventional marketing methods. Additionally, there’s a growing trend of using story-driven animation not just for social media but also for TV commercials, digital films, and broader brand storytelling.
- For AVA the agency created an Onam campaign for their flagship product, Medimix. This year what approach was taken to ensure differentiation compared to last year? For Christmas also will you do activation for the company?
In 2023, we were brought on board for the Medimix project by the creative agency Ralph & Das, and since then, we’ve become their go-to team for Medimix’s festival campaigns. Last year’s ad introduced Maveli in a humorous and relatable situation—running out of soap mid-shower—which was a big success.
This year, we built on that storyline, turning the ad into a campaign. Our latest ad showcases Maveli’s influencer-level popularity, making even the Gods envious, while highlighting Medimix’s signature fragrance that helps Maveli rediscovers his lost stash of soap.
Last Christmas, we executed a successful campaign for Medimix, and we’re hopeful to collaborate again this year for another festive activation.
- One area of focus for the agency is explainer videos. What is the growth potential of this in sectors like BFSI, education, and health?
Explainer videos have significant growth potential in sectors like BFSI, education, and health, where simplifying complex information is crucial. In BFSI, these videos make financial products, services, or processes easier to understand.
The education sector benefits from explainer videos by making learning more interactive and accessible, especially with the rise of e-learning. In health, particularly after the pandemic, there’s an increasing need for clear, credible information on procedures, products, and wellness practices. Eunoians has successfully produced explainer videos for clients across these industries, including Emirates NBD, Kotak Mahindra, Imperial College of London, The University of Edinburgh, WHO, Dettol, and Aster Medcity.
A growing trend is the use of explainer videos for employee onboarding, orientation, and training, as they simplify complex company policies, processes, and roles. Eunoians has effectively delivered such projects for Flipkart, Acko Insurance, and Lenskart. Another emerging trend is the rise of performance marketing videos, which drive measurable outcomes. Eunoians has successfully created performance videos for clients like IIFL, South Indian Bank, and Niyo.
- When the agency worked with WHO on a COVID-19 awareness video, was it important to dispel myths?
Absolutely. The WHO awareness videos during the COVID-19 pandemic played a crucial role in combating misinformation and dispelling myths. Given the massive amount of incorrect information circulating at the time, it was vital to deliver accurate, trustworthy content that clarified misconceptions about the virus, preventive measures, and vaccines. We created two sets of animated loop videos (GIF) for WHO, targeting both rural and urban audiences to ensure the message reached a wide demographic. The goal was to ensure that the public had access to scientifically backed, credible information in a clear and visually engaging way, which was essential in fostering confidence and encouraging responsible behavior during the crisis.
Alongside our collaboration with WHO, Eunoians partnered with Padmasree Bharat Mammootty and music sensation Sushin Shyam to create a compelling campaign in support of the Kerala Government’s Coronasafe initiative, aimed at providing reassurance to the people of Kerala during the challenging days of the COVID lockdown.
- How is AI impacting the areas that the agency works in? Will it make execution simpler and faster? At the same time, is there the danger of overusing AI that results in clutter?
AI is undeniably transforming the design industry, particularly by speeding up execution and enhancing precision. AI tools can automate repetitive tasks, optimise workflows, and provide data-driven insights for better targeting and personalisation, greatly improving efficiency.
At Eunoians, we primarily leverage AI in the early stages of pitching and pre-production to explore creative directions. However, the vast majority of our work is done without relying on AI, as we prioritise maintaining a strong human touch throughout our creative process.
That said, overreliance on AI poses risks. It can result in generic, uninspired content that lacks creativity and the personal touch. Additionally, when many brands start using AI-generated content, it can lead to a saturated market where everything looks the same. We see AI as a tool to enhance our work, not as a substitute for creativity, ensuring our storytelling remains unique, authentic, and thoughtfully crafted.
- How important is it for the agency to understand the client’s business objectives before embarking on a project?
Understanding the client’s business objectives is fundamental to any project at Eunoians. Without a clear grasp of what the client aims to achieve—whether it’s increasing brand awareness, boosting engagement, or driving sales—creative efforts may fall short. Aligning the campaign strategy with the client’s goals ensures that every piece of content we create serves a purpose and delivers measurable results for our client. It also helps in tailoring the messaging, design, and execution in a way that resonates with the target audience while staying true to the brand’s vision and values.
At Eunoians, we take several steps before starting a project to ensure alignment with client objectives. This includes a detailed questionnaire, two preliminary brief calls, and multiple meetings to thoroughly understand the client’s needs and goals.
- What are some of the upcoming projects for the agency?
We’re excited to continue our partnership with WWF, having delivered a series of impactful videos on Human-Wildlife Conflict that have been recognised for their quality. Right now, WWF has entrusted us with another set of projects, which we’re eager to bring to life.
In addition, we have an exciting lineup of projects, including TV ads, explainer videos, performance marketing videos for fintech, signature films, opening credits, and title sequences for OTT platforms and movies. Our work on the high-profile Malayalam film ‘Bramayugam’ has been a significant breakthrough for us. We are deeply grateful to Night Shift Studios (Producer) and Rahul Sadasivan (Director) for trusting us with this project, which has opened opportunities for us to create animated sequences for films not just in Mollywood but across other film industries as well.
- How is Eunoians Studio leveraging advancements in AR, VR to create immersive storytelling? Any recent examples?
At Eunoians Studio, we are actively exploring how AR and VR can enhance our storytelling by creating immersive experiences. Our tagline, ‘This and That, Next, and the Rest’, reflects our commitment to embracing new technologies. With advancements in AR, VR, and the rapid growth of the AVGC-XR sector globally, we are positioning ourselves to stay ahead of these trends. The Indian Government’s recent initiative to establish a National Centre of Excellence for AVGC-XR highlights the country’s commitment to advancing this ecosystem. We anticipate that this will soon drive innovative solutions across various sectors, and we are eager to contribute to and benefit from these developments.
- To what extent did the landslide affect Onam marketing activities in Kerala? Was the impact of the ad campaign hit?
At Eunoians, our focus is on digital content and we didn’t observe a significant slowdown in marketing activities. For AVA’s Medimix, we launched two releases – a teaser building on last year’s campaign, followed by the new full ad. Both videos garnered significantly higher views on social media compared to last year. Based on this response, we can say that the events in Wayanad didn’t quite dampen the Onam spirit.
- Onam this year was spread over two months. Has that balanced things out to an extent?
The extended Onam was beneficial as it gave people more time to celebrate and find joy. In light of the unfortunate events in Wayanad, we feel that this longer festive period provided a much-needed respite for many.
