Thursday, July 17, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

At Kyoorius wilting has never been an option, overcoming challenges is the only route we have always taken and so also this year: Rajesh Kejriwal, Kyoorius Group

by Kalpana Ravi
July 31, 2020
in Featured, Exclusive
Reading Time: 4 mins read
A A
Rajesh Kejriwal, Founder, CEO Kyoorius Group
Share Share ShareShare

The new normal in a world where Covid-19 unfortunately is becoming a part of our life will bring about many changes in the way businesses will be conducted, and more importantly the way we live our life. Businesses and brands are now are making their way back into the business; planning their communication plans for a new world post the covid-19 lockdown, keeping a note of some of the new buzz words such as ‘social distancing’, ‘work from home’ and the latest one; ‘atmanirbhar’’.

ADVERTISEMENT

The most hit industry due to this pandemic are the Event Companies which organise large live events. Medianews4u spoke to Rajesh Kejriwal, Founder, CEO Kyoorius Group, since 2006, Kyoorius has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate. An initiative of TransAsia Fine Papers, Kyoorius is a not-for-profit organisation that celebrates all aspects of creative communication and marketing. Through events, regular publications and other initiatives, Kyoorius is committed to galvanising creativity in India and inspiring future innovators.

Impact of Covid -19

It is a complex and challenging time for all of us who inhabit this planet. Perhaps it is the largest challenge that we have seen in our lifetimes. Like all challenges, we can either wilt under the weight of the issue or rise up and meet – and even overcome – the challenges.

At Kyoorius wilting has never been an option, overcoming challenges is the only route we have always taken and so also this year. Therefore, constrained by the new world, new norms and new rules that we all now live in, Kyoorius Awards, ZeeMelt and DesignYatra will all be back in an era that takes into account all these constraints. I would certainly like to say that we have used the lockdown period very effectively.

Innovations in the Live Events Industry? 

I think innovating on a regular basis should be in your DNA. Any crisis just stimulates your DNA and gears you to do something different.

We follow the philosophy – Do not try too hard to fix what is broken completely, do not follow the norm and try to just tweak it to the new norm. Create a new norm, change the rules of engagement, create a new set of experiences and stay true to your stakeholders. The new norm allowed us to go global with ZeeMelt and by August you will see the new avatar of ZeeMelt – presumably the largest marketing festival in the world. Similarly for Designyatra – it will be a global first new avatar.

While some parts of the country have become Covid-19 free, how are you planning to resume business across cities that are not in the Red?

I do not think the focus should be about opening up in cities that are NOT RED. Focus should be on safety first and then on how to continue to engage in the new norm. Going back to the old normal in this period with social distancing, etc. is a recipe for disaster especially in our event business.

Communication strategy post lockdown?

It is a difficult time for all businesses including advertising, and we hope the Kyoorius Awards and ZeeMelt plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals. Our communication will also be driven in this direction. And we are working differently, we are exploring how to add customers because the new norm allows us to do so.

Positivity during the crisis?

On the personal end, I took this situation as a time to introspect and start thinking of what will drive our business for next two years and beyond that what will be the new norm. Even after normalcy resumes, many aspects of our daily professional lives will not be the same. I anticipate that the next two years will be a period of new normal before we settle down to the normal. And keeping our team members geared to think differently and keeping them safe, sane and in high spirits has been my motto during this period.

And on the personal front, this has been the best time one could get to make the best use of family time and health in general. This has, literally, been the best family holiday that we could have even though it was confined to four walls.

Business on track strategies?

As I mentioned above, I am not trying too hard to think and strategise for a period which is uncertain. I am working on how to strategise for this period and for the worst possible scenario, so that if the situation improves, it can only get better.

Is Virtual to be the next way for IP companies for events? 

Nothing can take away the experience of meeting people and networking, that is a given and that will remain. But during this uncertain period when that is not possible, Virtual events may be the new norm. Going forward I think Virtual events will become a reality but as a new segment and physical will come back to normal. I also think the future will see more Hybrid versions rather than just physical or just virtual.

How difficult it is to get sponsors on board for virtual events?

I think getting sponsors is not a criteria of virtual or physical. The criteria always remains what value are you able to add, how do they profit from being a part of your event – physical or virtual is just the platform. And that will remain the same going forward.

Tags: communication strategy post lockdownCovid -19 impact on KyooriusDesignyatraInnovations in Live Events IndustryKyoorius AwardsRajesh Kejriwal Kyoorius GroupZEEmelt

RECENT POSTS

Content today faces a huge challenge in keeping up with shifting audience tastes: Aparna Ramachandran, Balaji Telefilms
Exclusive

Content today faces a huge challenge in keeping up with shifting audience tastes: Aparna Ramachandran, Balaji Telefilms

July 17, 2025
0

Entertainment company Balaji Telefilms is now making moves into the digital content space—leveraging its storytelling legacy to deliver originals that...

Read more
At Hero Realty, we believe sustainability and smart living are expectations, not add-ons: Karan Kumar
Exclusive

At Hero Realty, we believe sustainability and smart living are expectations, not add-ons: Karan Kumar

July 16, 2025
0

Hero Realty is the real estate arm of business group Hero Enterprise. Based on group values of Trust, Care and...

Read more
Generative AI transforms enterprise video into scalable on-demand production: Karan Ahuja, AiVANTA
Exclusive

Generative AI transforms enterprise video into scalable on-demand production: Karan Ahuja, AiVANTA

July 15, 2025
0

AiVANTA is an enterprise-grade AI video platform powered by a secure, seamless, and scalable hyper-personalisation engine. Designed to integrate with...

Read more
“Mass Appeal, Niche Depth”: Lloyd Xavier Explains ZEE5’s Strategy to Engage Tamil and Malayalee Viewers Worldwide
Exclusive

“Mass Appeal, Niche Depth”: Lloyd Xavier Explains ZEE5’s Strategy to Engage Tamil and Malayalee Viewers Worldwide

July 14, 2025
0

In a bold step toward redefining its positioning in India’s rapidly evolving OTT landscape, ZEE5 has unveiled a refreshed brand...

Read more
Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe
Exclusive

Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe

July 14, 2025
0

Targetting Indian businesses seeking to outpace the competition, Sameer Sankhe, a Chief Digital Officer and serial tech entrepreneur, unveils his...

Read more
At Sony Music Publishing India, we safeguard songwriters' rights with copyright management and fair royalty collection: Dinraj Shetty
Exclusive

At Sony Music Publishing India, we safeguard songwriters’ rights with copyright management and fair royalty collection: Dinraj Shetty

July 11, 2025
0

As the global music community comes together to celebrate World Music Day on 21 June, we often focus on the...

Read more

LATEST NEWS

ULLU OTT Platform launches UlluCoin with strategic backing from Cypher Capital to pioneer Web3 Integration

ULLU OTT Platform launches UlluCoin with strategic backing from Cypher Capital to pioneer Web3 Integration

July 17, 2025
7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

July 17, 2025

ANALYSIS

The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
Analysis

The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men

July 17, 2025
0

In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A...

PEOPLE

Subhojit Roy joins Sony Pictures Networks India as Vice President – Ad Sales
People

Subhojit Roy joins Sony Pictures Networks India as Vice President – Ad Sales

July 16, 2025
0

Mumbai: Subhojit Roy has joined Sony Pictures Networks India (SPNI) as Vice President – Ad Sales, marking a key leadership...

MARKETING

Grammy Winner Rosalía joins New Balance as Global Ambassador
Marketing

Grammy Winner Rosalía joins New Balance as Global Ambassador

July 17, 2025
0

Mumbai: Global fashion and music icon Rosalía has officially joined New Balance as its latest global ambassador, marking a bold...

Subscribe to Newsletters

ADVERTISING

Digirovers to handle the marketing initiatives for crypto exchange Mudrex
Advertising

Digirovers to handle the marketing initiatives for crypto exchange Mudrex

July 16, 2025
0

MUMBAI: Digirovers, a global performance and affiliate marketing powerhouse, has been selected to handle the marketing initiatives for Mudrex, a...

PRINT

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption
Print

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption

July 10, 2025
0

Mumbai: On Day 1 of the INMA South Asia News Media Festival Conference 2025, the spotlight was firmly on the...

AUTHOR'S CORNER

Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns
Authors Corner

Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns

July 17, 2025
0

A few weeks ago, an e-commerce brand launched a content series built around small, everyday moments, early morning chaos, late-night...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Flipkart unveils ‘Advertise Now, Pay Later’ to empower sellers with Zero Upfront Ad Spend

Flipkart unveils ‘Advertise Now, Pay Later’ to empower sellers with Zero Upfront Ad Spend

July 17, 2025
ULLU OTT Platform launches UlluCoin with strategic backing from Cypher Capital to pioneer Web3 Integration

ULLU OTT Platform launches UlluCoin with strategic backing from Cypher Capital to pioneer Web3 Integration

July 17, 2025
7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

July 17, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.