Monday, June 22, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Ayushmann Khurrana surprises the East India Comedy team through the McDowell’s No.1 Soda & DriveU SHARE feature

by MN4U Bureau
April 17, 2017
in Featured, Marketing
Reading Time: 2 mins read
A A
McDowell’s No.1 Soda & DriveU SHARE

McDowell’s No.1 Soda & DriveU SHARE

Share Share ShareShare

Bangalore: Popular comedians Sapan Verma, Sahil Shah and Azeem Banatwalla from East India Comedy (EIC) were in for a surprise last week when well known Bollywood celebrity and singer, Ayushmann Khuranna, was sent to be their designated driver through the SHARE feature recently launched by McDowell’s No.1 Soda in association with DriveU.

Ayushmann Khurrana spent the entire day driving the trio around safely while they attended multiple house parities on a Sunday afternoon. The rib-tickling video captures how the friends have used the DriveU and McDowell’s No.1 Soda SHARE feature which allows you to book a driver for your car so that can spend hassle free time with your No. 1 Yaars.

The video, created in partnership with McDowell’s No.1 Soda, begins with the EIC team making plans amongst each other on a Sunday afternoon of partying. Their plans include multiple destinations and of course, ending the day with a fun filled party. However, rightfully so,  they choose not to be under the influence and drive and therefore, Azeem Banatwalla, ends up booking a driver on the DriveU app – which turns out to be Ayushmann Khurrana! The trio get driven around by Ayushmann while they playfully take digs at him throughout the entire drive. Ayushmann even pulls a clever prank on them that leaves the EIC team stumped. Watch the video to find out more!

McDowell’s No. 1 Soda in association with DriveU launched SHARE in January 2017 to encourage its consumers to celebrate their bonds for friendship and brotherhood and through this feature they are able to do just that in the comfort of their own car.

Subroto Geed, Senior Vice President and Portfolio Head, at United Spirits Limited says, “We chose to create content with the talented East India Company that our audience could relate to and enjoy. The McDowell’s No.1 Soda and DriveU SHARE feature beautifully brings alive our brand purpose of celebrating the bonds of brotherhood and we encourage our audience to do it responsibly.”

5 lucky consumers across Delhi, Mumbai, Bangalore, Pune and Hyderabad can win a chance to have them and their Yaars be driven around by Ayushmann Khuranna in April 2017. All you have to do is download the DriveU app on your smart phone and use the SHARE feature to stand a chance to win this once in a lifetime opportunity.

 

Tags: Ayushmann Khuranna in April 2017Ayushmann Khurrana surprises the East India Comedy teamDriveU appDriveU launched SHAREMcDowell’s No.1 Soda & DriveU SHARESubroto GeedUnited Spirits Limited

RECENT POSTS

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Marketing

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
0

Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing – Olympics & Growth, he announced on LinkedIn. Calling...

Read moreDetails
Ankush Bhattacharya named Head of Marketing at Jana Small Finance Bank
Marketing

Ankush Bhattacharya named Head of Marketing at Jana Small Finance Bank

June 20, 2026
0

Bengaluru: Jana Small Finance Bank has appointed Ankush Bhattacharya as its new Head of Marketing, the company announced. Bhattacharya has...

Read moreDetails
Altimetrik
Marketing

Altimetrik refreshes brand identity to strengthen enterprise AI engineering positioning

June 20, 2026
0

Bengaluru: Altimetrik, an AI-native engineering company, has unveiled a new brand identity, marking a significant milestone in its evolution and...

Read moreDetails
78% of Urban Indians practise Yoga weekly; spiritual growth association climbs to 58%: Hansa Research
Marketing

78% of Urban Indians practise Yoga weekly; spiritual growth association climbs to 58%: Hansa Research

June 19, 2026
0

Mumbai: Ahead of International Yoga Day, Hansa Research’s latest year-on-year study reveals that yoga continues to remain deeply embedded in...

Read moreDetails
Jerai Fitness appoints Commonwealth Wrestling Gold Medallist Ritu Phogat as Brand Ambassador
Marketing

Jerai Fitness appoints Commonwealth Wrestling Gold Medallist Ritu Phogat as Brand Ambassador

June 19, 2026
0

Mumbai: Jerai Fitness, an Indian fitness equipment manufacturer with over three decades of expertise in designing, manufacturing and trading fitness...

Read moreDetails
Yashaswini Ghorpade extends partnership with Unived as Brand Ambassador
Marketing

Yashaswini Ghorpade extends partnership with Unived as Brand Ambassador

June 18, 2026
0

Bangalore: India’s No. 1 ranked women’s table tennis player, Yashaswini Ghorpade, has extended her partnership with nutrition brand Unived for...

Read moreDetails

LATEST NEWS

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Krutika Mehta Guhey
People

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026
0

Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition, Technology & Support, she announced on LinkedIn. Describing the...

MARKETING

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Marketing

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
0

Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing – Olympics & Growth, he announced on LinkedIn. Calling...

Subscribe to Newsletters

ADVERTISING

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Advertising

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’

June 19, 2026
0

Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
Authors Corner

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers

June 19, 2026
0

For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

June 20, 2026
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.