Delhi: Nexus Malls, one of the largest mall owners in India unveiled their ‘Celebrating Firsts’ campaign with their Happiness Ambassador, Ayushmann Khurrana. Nexus Malls has now reopened all nine malls in its portfolio as a part of the various unlock phases and this campaign is in line with the commitment to provide a safe and hygienic shopping experience to its stakeholders. The ‘Celebrating Firsts’ campaign talks about how people would like to celebrate their first moments of coming back to malls after months of complete lockdown.
Nexus Malls will roll out the ‘Celebrating Firsts’ campaign across the seven cities where they have their nine malls across the country. In the video message by Ayushmann Khurrana, he insists that people across the country follow the safety measures, while life slowly returns to normalcy for everyone. He goes on to ask his fans, what is that thing which they would be ‘Celebrating First’, whether it would be shopping with their friends, family or would they like to enjoy their cappuccino from their favourite coffee shop, or would they like to come out and celebrate the anniversaries and birthdays over a quiet dinner, in safe and sanitized environments at Nexus Malls.
Speaking about ‘Celebrating Firsts’ campaign, Dalip Sehgal, CEO, Nexus Malls said, “These are unprecedented times and since the lockdown was announced in March, the country is reopening and we would like people to celebrate their first moments with us after over 100 days. Happiness has been at the centre of everything that we have done across our malls over the last three years. The ‘Celebrating Firsts’ campaign with Ayushmann Khurrana is in line with our commitment to provide a Safe and enhanced shopping experience to our patrons in the new normal”
The experience of going to malls and shopping will change drastically in the new normal. With Social Distancing becoming a way of life in the months to come, there will be a host of other changes in the disinfecting and sanitizing procedures for retailers and in the common area, customer walk in’s, the car parking facilities and new limitations to admit people inside the mall at a given time. Nexus Malls has also partnered with DotPe to ensure contactless food ordering at the food court and restaurants.