Mumbai: Bajaj V launched a new initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’. This is an initiative to uncover stories of ordinary Indians who by dint of their resolve and determination perform extraordinary acts in the service of society.
The initiative also calls upon the public to identify and recommend other such Invincible Indians, and has been brought to life by Leo Burnett India.
Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud – Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence Rajiv Bajaj, Managing Director of Bajaj Auto. Bajaj V also released five videos that capture the inspiring stories of these invincible people.
Speaking on the initiative, Abhinav Bindra said, “I am extremely glad that Bajaj V has taken this noble step in recognizing these individuals who have dedicated their lives in doing extraordinary social work. Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it.”
Eric Vas, President – Motorcycle Business, Bajaj Auto added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavor is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honored to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”
Raj Deepak Das, Chief Creative Officer, Leo Burnett, South Asia, adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day. This is just the beginning for V Invincible Indians; our endeavor is to make this an ongoing effort to celebrate the indomitable stories that inspire people.”
These Invincible Indians are:
Mr. Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.
Mr. Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognized as a volunteer firefighter by the Kolkata Fire Department.
Mr. Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.
Ms. Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.
Mr. Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.
These five awardees, through their selfless acts, have brought about transformational change. Their complete video stories can be viewed on the Bajaj V Youtube channel http://bit.ly/2fOb4fH.