Mumbai: BARC India has successfully completed three years of television viewership measurement. BARC has been a guide to the advertising, media and the broadcasting fraternity and have been phenomenal in providing us potential data periodically, using cutting-edge technology to provide critical insights for the analytical needs. Thereby, helping to identify and pinpoint the end consumer effectively.
While BARC is constantly evolving and providing us innovations in the field, its latest developments include new features like BARC PreView and OOH TV Viewership Measurement.
Through BARC PreView, the subscribers can access the data of a specific event or show, three days after its telecast. The PreView data is also available in BARC Media Workstation software, and is available on subscription. OOH TV Viewership Measurement is a very recent announcement from the BARC, which has extended its measurement of television audience measurement in Bars, Pubs and Restaurants.
BARC India also rubbished the frivolous allegations as industry reposed confidence in its transparency and neutrality of data provided.
As part of its on-going efforts to reach out and update the subscribers and industry stakeholders BARC is conducting roadshow in 8 major cities across the country. The roadshow will be conducted as per the below schedule :
Interested persons can participate in the roadshow can click the below link and register themselves http://roadshow.barcindia.in/roadshowregistration/