Broadcast Audience Research Council (BARC) has released week 15 data on Thursday.
Among the Top Advertisers category, Reckitt (India) maintained its top position with the weekly insertions of 277055 compared to 247483 in Week 14. Hindustan lever claimed the second spot with 231910 weekly insertions. Cadbury’s India Ltd and Brooke Bond Lipton Ltd maintained their 3rd and 4th spot with 44166 and 37645 weekly insertions, respectively. Godrej Consumer Products Ltd stood in 7th place in Week 14 claimed the 5th spot with 32999 insertions. Pepsico Co bagged the 6th spot with 30802 weekly insertions. ITC Ltd stood at the 7th spot with 29983 weekly insertions, followed by Procter & Gamble 27863 weekly insertions. Lakme Lever Ltd claimed 9th spot with 27320 weekly insertions, followed by Ponds India with weekly insertions of 26232.
Among the Top brand’s category, Lizol maintained the first spot with 26526 weekly insertions. Dettol Toilet Soaps, which was in the third spot in Week 14, claimed the second spot with 22770 insertions, followed by Dettol Antiseptic Liquid with 21968 weekly insertions. Dettol Intense Cool Soap claimed the 4th spot with 15869 weekly insertions, followed by Dettol Laundry Sanitizer with 15090 weekly insertions. Dermi Cool bagged the 6th spot with 13675 weekly insertions.
Harpic Bathroom Cleaner stood at 7th position with 13303 weekly insertions, followed by Itch Guard Cream 12538 weekly insertions. Lalithaa Jewellery bagged the 9th spot with 12353 weekly insertions, followed by Vimal Elaichi Pan Masala with 12220 weekly insertions.