The Broadcast Audience Research Council (BARC) released Week 18 data.
Among the Top Advertisers category, Hindustan Lever Ltd claimed the first spot with the weekly ad volumes of 5388.49. Reckitt Ltd stood at 2nd position with 4584.0 ad volumes insertions. Brooke Bond Lipton India Ltd claimed the 3rd spot with 929.97 ad volumes, followed by PepsiCo with 776.89 ad volumes. Cadburys India Ltd claimed the 5th spot with ad volumes of 730.77. Wipro Ltd maintained the 6th spot with 655.94 ad volumes. Ponds India stood at the 7th spot with 488.42, followed by ITC LTD on the 8th spot with ad volumes of 438.49. Procter & Gamble came on the 9th spot with ad volumes 420.73. Lakme Lever Ltd stood at the 10th spot with 408.42 ad volumes.
Among the Top brand’s category, Dettol Toilet Soaps claimed the top spot with ad volumes of 468.25. Lizol retained the 2nd spot with 376.64 ad volumes, Dettol Liquid Soap claimed the 3rd spot with 358.81 ad volumes, followed by Vanish OXI Action 350.89 ad volumes. Harpic power plus 10X Max clean retained 5th spot with 321.89 of ad volumes. Boost stood at the 6th spot with 305.89 ad volumes. Dettol Laundry sanitizer took the 7th spot with 298.21 ad volumes. Harpic Power Plus/Bathroom cleaner took the 8th spot with 295.79 of ad volumes. Harpic bathroom cleaner came in 9th spot with ad volumes of 279.17, followed by Dettol Intense cool soap with 273.99 ad volumes.