In the second week of Broadcast Audience Research Council (BARC), India the positions of top 5 advertisers remain unchanged compared to Week 1. Hindustan Lever Ltdretains its top spot with ad volumes of 4010.93 (‘000 secs) followed by Reckitt (India) Ltd in the second position with 3187.2 (‘000 secs). Ponds India stood at the third spot with 995.42 (‘000 secs) followed by Brooke Bond Lipton India Ltd with 955.19 (‘000 secs). Cadburys India Ltd claimed the 5th spot with 912.72 (‘000 secs). ITC Ltdjumped from 8th spot to 6th spot with 715.68 (‘000 secs) compared to Week 1. Godrej Consumer Products Ltd retained its 7th spot with 600.86 (‘000 secs). Procter & Gamble slipped to the 8th spot with 540.18 (‘000 secs). Amazon Online India Pvt. Ltdretained its 9th spot with ad volumes of 479.42 (‘000 secs) followed by Colgate Palmolive India Ltd with 414.71 (‘000 secs) at the 10th spot.
Top Brands
In the top brand category, Harpic Power Plus 10X Max Clean remains glued to the top spot with ad volumes of 631.12 (‘000 secs) followed by Dettol Antiseptic Liquid at the second spot with 494.26 (‘000 secs). Dettol Toilet Soaps with 346.77 (‘000 secs) jumped to the third spot followed by Lizol All in 1 claiming the fourth spot with 338.51 (‘000 secs). Policybazaar.com is the new entrant in the Top 10 run with ad volumes of 334.99 (‘000 secs) at the fifth spot followed by Asian Paints Apex Ultima Protek claiming the sixth spot with 307.22 (‘000 secs). Horlicks dropped from 3rd spot to 7th spot with 296.07 (‘000 secs) followed by Harpic Bathroom Cleaner dropping further to 8th spot with 295.06 (‘000 secs) compared to Week 1. Ultratech Cement retained its 9th spot with 294.3 (‘000 secs). Clinic Plus Shampoo dropped from 6th spot to 10th spot with 268.42 (‘000 secs) compared to Week 1.
