BBC News has once again emerged as the preferred online news source for Indian audiences, according to the Ipsos Affluent Asia survey.
The survey reveals that BBC News online holds the top spot as the most frequently consumed news brand among different groups, including business decision-makers, directors, IT purchase influencers, advertisement viewers, electric/hybrid car owners, potential buyers, sustainability-conscious consumers, and frequent travelers.
The survey further revealed that BBC News is the most accessed international online news brand on a monthly basis via mobile devices in India. On television, BBC News continues to be the top international news channel, regularly watched by Indian viewers.
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