UniScholars, an integrated study-abroad platform, has assigned its creative mandate to BBH India, following a multi-agency pitch. The account will be managed by the agency’s Mumbai office.
As part of the integrated mandate, the Publicis Groupe agency will partner with UniScholars team to develop its identity and brand salience among the target audience, informed an official statement.
Commenting on the win, Himanshu Saxena, COO & MD – BBH India, said, “BBH India has great reputation of building digital-first brands with modern creativity and full-funnel solutions designed for digital, social & e-comm platforms. We love brands with bold ambition and found the UniScholars team brimming with the same spirit. Super excited to bring to life our ‘Zag’ quotient while partnering UniScholars for future success!”
Abhishek Sharma, CMO, UniScholars, said, “As a company, we have achieved several significant milestones, and we are now keen on enhancing our visibility among students who encounter such challenges. We are confident that BBH will be able to help us with creative excellence to connect with our audiences. In pursuit of this objective, our partnership with BBH is aimed at achieving our goals of reaching out to students across India through creativity.”
