Mumbai: The Board of Control for Cricket in India (BCCI) announced OPPO Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team.
The mobile manufacturer’s association with the BCCI will start from 1st April 2017 for a period of five years as the Star India’s deal with BCCI concludes on 31st March. In next five years, team India is expected to play 259 matches, including 238 bilateral matches and 21 across ICC tournaments — ICC Champions Trophy in June 2017, 2019 ICC World Cup, 2020 ICC World T20, and 2021 ICC Champions Trophy.
Oppo has emerged as the winner while many corporates like Reliance JIo, DBS Bank and VIVO were in the race for the Team India sponsorship deal. While Star India was paying Rs 1.9 crore and Rs 61 lakh per match for bilateral and ICC matches, respectively, Oppo will be paying Rs 1,079 crore over the next 5 years, which includes Rs 4.17 crore per bilateral match and Rs 1.51 crore for ICC matches.
Incidentally, OPPO is also having global partnership deal with The International Cricket Council (ICC) for a period of four-years which runs from 2016 until 2020.
The development came after Star India, which is the current jersey sponsor of the senior men’s and women’s cricket teams, as well as the U-19 one, has decided against bidding for the apparel sponsorship again citing ‘lack of clarity’ on the game’s future as the reason behind its decision. Even though it kick started the Nayi Soch campaign with Indian Team Players in its innovative campaign.
At present, Star India is paying Rs 1.92 crore per match for bilateral matches (base price was set at Rs 1.5 crore) and Rs 61 lakh for ICC championships.
Launched in China in 2004, OPPO has already established itself as one of the world’s leading electronic and technology service providers.
