Extending their recent #HairyMasculinity campaign, Beardo’s new digital film featuring Ravindra Jadeja further strengthens the brand’s stance on rugged Masculinity.
Talking about the collaboration, Ravindra Jadeja said, “As a sportsman, constructive aggression is an important part of my game. A good sportsman is equal parts maverick and fearless leader- traits which I have always associated with a brand like Beardo. Their latest campaign of #HairyMasculinity and the values it stood for, felt tailor-made for me. So, we got to talking and the rest as they say – is history
Adding to the above Sujot Malhotra, CEO at Beardo said, “Jadeja is an icon of the kind of masculinity we stand for, we take huge pride in his joining us to celebrate the good and great, where real men make a real difference, on the field & off it.”
The digital film launched across all social media handles of Beardo.