Kolkata: SVF Brands and Berger Paints India collaborated to launch a thoughtful ad campaign titled Breathe Easy which features star couple and parents-to-be, Raj Chakraborty and Subhashree Ganguly. The pro-environment campaign stresses on the importance of having safe interiors as a precautionary measure to tackle the pandemic. It is an exclusive initiative to create an eco-friendly, safe space for the family members especially children and the elderly.
Owing to the present situation of the pandemic, it has become extremely important to maintain a healthy lifestyle, practice rigorous personal hygiene routines such as wearing masks, sanitizing frequently and using disinfectants wherever necessary. However, to ensure an all compassing well-being, it is imperative to ensure safety not just when we step outside, but also inside our home. Berger Silk Breathe Easy is the answer to safe interiors as its antibacterial, antipollution and environment friendly composition benefits not only the walls in terms of its durability, but also helps in keeping our homes healthy and loved ones safe.
With Subhashree being a mother-to-be, for whom a safe environment is the need of the hour, the power couple of Tollywood is the perfect choice for Berger Silk Breathe Easy. Through the lives of Raj and Subhashree who are featuring in an ad for the first time as a couple, the campaign seems to have found the perfect fit between the storyline and what the brand wanted to focus on. The shoot was executed under strict safety protocols to bring forward a compelling storyline which resonates with every individual, family and parent-to-be. Whereas Raj Chakraborty debuted with SVF as a director with Chirodini Tumi Je Amar, gave the industry back to back blockbusters, then relaunched Subhashree in Challenge which was also produced by SVF and later went on to become a sensation at the box office, SVF has been an integral part of their struggles and success. Through this ad campaign, SVF found yet another opportunity to be a part of their new chapter of life.
Subhashree Ganguly, elated about associating with SVF Brands said, “Working with SVF has always been a pleasure. SVF Brands has opened up a new avenue for artistes to work on different projects and we are glad to be a part of their new journey.”
Happy to work with his wife, Raj Chakraborty exclaimed, “This is the first time that Subhashree and I are collaborating for a brand together as a couple. We are thankful to SVF Brands for giving us this memorable opportunity to us during such a time when the right kind of message needs to come across.”
Head of SVF Brands, Arindam Biswas said, “The idea of creating a story-led realistic campaign came when we first studied the brand brief of Berger Silk Breathe Easy. The connect that Raj and Subhashree had with the audience when they first announced their pregnancy on social media was massive. The team thought that this would be a perfect match to bring together real-life parent-to-be, the safety concern that we are facing and Berger Silk Breathe Easy as a solution. Berger stands forward as brand which believes in the core values of life and they strongly resonate with the consumers in whatever they communicate and launch, through each of its products. We took strict measures to shoot with Raj and Subhashree and the final campaign strongly brings forward the story we wanted to tell.“
Sudhir Nair, GM Marketing at Berger Paints India added, “It is our 3rd campaign with SVF Brands and we are glad it has come out exactly the way we wanted it to be. When SVF Brands came up with this concept and the idea of involving real-life couple Raj and Subhashree, the core value of Berger Silk Breathe Easy perfectly blended in with what we wanted to achieve with the campaign. Breathe Easy with its anti-bacterial, anti-viral, anti-pollution and environment friendly benefits make our home safer. We, at Berger, strongly stand for healthy living for our loved ones. I am sure this campaign will be appreciated by all and we look forward to more such campaigns with SVF Brands in the future.”
Watch the TVC here: