Chennai: Online match making platform Matrimony.com that operates BharatMatrimony has obtained an injunction against Shaadi.com from the Madras High Court for infringement of its digital trademarks including a clutch of segment names and website URLs.
Matrimony.com has complained that Shaadi.com has been resorting to infringement of its trademarks such as Bengali Matrimony, Marathi Matrimony, Punjabi Matrimony, Gujarati Matrimony, Tamil Matrimony, Telugu Matrimony, Kerala Matrimony and Kannada Matrimony, through search engine optimisation, bidding on its trademarked keywords through Google adwords programme, website URLs, meta tags, mobile applications and in app store optimisation (ASO).
The company’s move comes as some matrimony service players are trying to create confusion in the minds of people and mislead them by misusing trademarks of Matrimony.com in their domain name, descriptions on their websites, in Google SEO & search engine marketing (SEM) and on the App store.
Matrimony.com chose legal action to protect its trademarks and misrepresentation of the company’s brands.
The company has in the recent past obtained interim injunctions from Madras High Court against Kalyan Matrimony, owned by Kalyan Jewellers, imarriages.com and alltelugumatrimony.com besides 10 others.
It may be noted that similar issues cropped up between online travel aggrigatorsMakeMytrip and EaseMyTripin March 2019, where in the “Delhi HC ordered EaseMyTrip to stop using “MakeMyTrip” as a Google ad-word”