National: BIBA, the women’s Indian wear brand, partners with Bollywood star Kriti Sanon as brand ambassador, blending Indian tradition with modern designs. The collaboration pays tribute to India’s cultural essence.
BIBA offers a wide range of styles for all occasions, reflecting quality, innovation, and Indian fashion heritage. Skilled artisans and designers create visually stunning, comfortable, and durable garments.
Enormous Brands’ ad-film “There’s something BIBA about her” captures BIBA’s fusion of tradition and modernity. Starring Kriti, it showcases vibrant colors, intricate designs, and luxurious fabrics, narrating India’s cultural richness. Kriti’s elegance breathes life into the collection, blending heritage with modern style, perfect for special occasions.
Siddharath Bindra, Managing Director of BIBA Fashion, shared his enthusiasm on the collaboration, stating, “We are happy and excited to have Kriti Sanon as part of the BIBA family. Kriti is the epitome of the modern Indian woman—confident, graceful and deeply connected to her roots, which aligns perfectly with the BIBA ethos. Her journey from a talented actress to a beloved household name mirrors our brand’s evolution over the years. This partnership is not just about endorsing a collection; it’s about celebrating the spirit of every BIBA woman and girl who embraces tradition while stepping confidently into the future.”
Speaking about her association Kriti Sanon said, “I am elated to be a part of the BIBA family and launch the stunning Festive collection. Biba is a brand that celebrates Indian heritage and empowers women through fashion. It’s a brand that truly understands the modern Indian woman and her evolving style and offers something stylish for every occasion and age group.”
Tanima Kohli, Copy Group Head at Enormous, shared ‘The film celebrates the spirit of the modern Indian woman—independent, successful, and one who is unafraid to embrace her Indian culture and roots. And in doing so, we created a campaign that could only be owned by an iconic brand like Biba.’
The film “There’s Something Biba about Her” starring Kriti Sanon is available on BIBA’s official website and social media sites like YouTube, Facebook, and Instagram. It showcases Indian heritage with a modern touch for today’s women.
