BIG FM, an Indian radio network, is set to strengthen its podcast portfolio with the launch of its first-of-a-kind food IP – ‘What’s for Dinner’. Airing from September 2022, the show delves into exclusive food recipes aimed at stopping the daily dinner hassle in Indian households. ‘What’s for Dinner’ is now available on the BIG FM website and all leading podcast platforms.
Through this latest offering, the radio brand is among the firsts to tap into building podcast IPs in critical genres and thus, driving growth in this space. Taking the property a notch higher, RJs will showcase their cooking skills with delicious regional cuisines, thus providing a gastronomic delight to the listeners. The show will guide the audience with unique, simple, and easy-to-make recipes that can be made with at-home ingredients easily. The first three episodes have been aired on the date of launch and will be followed by one episode per week.
Commenting on the launch, Sunil Kumaran, COO, BIG FM, said, “At BIG FM our endeavour has always been to focus on innovation and creativity in order to provide our audience with a unique curated content. Food is the strongest focal point of attraction for people across India, and we have conceptualised this show on the tenets of a very common query in Indian households, every night. We hope to strike the right chord with the audience through ‘What’s for Dinner’, our new IP, which will establish our strong presence in the podcasts space and reaffirm BIG FM’s purpose of becoming a holistic audio entertainment powerhouse.”
The first three episodes feature RJ Rani from Mumbai, RJ Rafat from Lucknow and RJ Aaliyah from Guwahati. The new IP has been heavily promoted on all BIG FM social media assets and Radio. It is now streaming on BIG FM Website and 30+ platforms – Spotify, Gaana, JioSaavn, Amazon Music, Apple Podcasts, Google Podcasts and many more.