• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 17, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Big FM joins hands with UtraTech Cement for its show ‘Baat Ghar Ki’ featuring Ravi Kishan

The 8 episode special series offers expert-led information to listeners on house building

by Editorial
August 17, 2020
in Featured, Radio
2 min read
Big FM joins hands with UtraTech Cement for its show ‘Baat Ghar Ki’ featuring Ravi Kishan
Share Share ShareShare

Delhi : BIG FM, one of the largest radio networks in the country that has consistently anchored various purpose-led initiatives and causes, is now educating listeners about the important aspects to consider while building their dream home through its show ‘Baat Ghar Ki’. Hosted by popular actor Ravi Kishan, the show which is in association with UltraTech Cement, caters towards the essential queries and FAQs pertaining to house building asked by listeners. Spread across BIG FM’s 22 Hindi-speaking markets, the 8-episode special series sees Ravi Kishan as the ‘Sutradhar’ between the audience and Engineer Babu, a product specialist in building homes.

Each episode of ‘Baat Ghar Ki’ is filled with insight and gives listeners a chance to get their queries addressed by Engineer Babu. The show is primarily targeted towards the Tier II and Tier III markets where people prefer to build their own homes. While on one side, the multi-faceted actor brings tremendous energy and local flavor to the show, Engineer Babu, on the other lays major emphasis on the important aspects of home building such as the ‘selection of steel and cement’, ‘plotting of your house’ and ‘estimating budget’ amongst others. Together, it makes for an interesting and engaging conversational piece which is entertaining yet informative for the listeners.

Talking about being a part of this one-of-its-kind show, actor and celebrity host Ravi Kishan said, “I am extremely glad to be a part of this show by BIG FM and UltraTech Cement . Homes are a dream and an integral part of almost everyone’s lives. It being a major once in a life-time investment for many of us, I believe we have to be well-informed about each and every aspect before going ahead with the decision. I hope to entertain and educate the listeners, while addressing their queries, with the guidance of Engineer Babu.”

Sunil Kumaran
Sunil Kumaran

Commenting on the same, Sunil Kumaran, Country Head – Product, Marketing & THWINK BIG, BIG FM said, “At BIG FM, we understand that a lot of time, effort and planning goes into building one’s dream home. In times like these, it is difficult to find the right advisors and receive credible information from them. Through our association with UltraTech we aim to bridge the information gap and enable our listeners, across our Hindi-speaking markets, with the knowledge that sees them build their dream home. With Ravi Kishan front lining the conversation, his affable persona and fan following ensures that the core messaging of the campaign reaches out to our audience in a manner that they relate to and resonate with the most.”

UltraTech had launched the Baat Ghar Ki content on their social media platform more than two years back. UltraTech’s understanding of the Individual Home Builder’s needs and queries is unparalleled given their rich experience in building and construction field coupled with their extensive in-house technical expertise. UltraTech extended this innovative and educational offering of Baat Ghar Ki to radio, in partnership with Big FM to help people realize their aspiration of building their own home.

The show is being extensively promoted through on-air promos, RJ mentions and videos across social media platforms.

Tags: Baat Ghar KiBIG FMRavi KishanSunil Kumaran BIG FMUltratech Cement

Related Posts

Rani Rudhrama Devi
Featured

Star Maa to premiere magnum opus “Rani Rudhrama Devi” on 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from 18th of January every Monday...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

January 16, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

January 16, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.