The radio network will replicate its retro legacy in Lucknow and will engage listeners with music from the golden era~
Lucknow: Big FM has now entered Lucknow with the launch of 94.3 FM. The radio network will bring in a new wave of timeless Hindi music in the city by building on its distinctive and pioneering retro format on radio. Renowned Bollywood actress Huma Qureshi launched 94.3 FM in Lucknow on 23rd May and flagged off ‘Studio on Wheels’, a 94.3 hours RJ marathon in the city.
‘Studio on Wheels’, a first-of-its-kind RJ marathon in Lucknow will be backed by Big FM highlighting the social cause of women’s respect and safety; a major issue that is most prevalent in the region, and motivate listeners to stand-up for the cause. 94.3 BIG FM’s RJs, over the cause of 4 days will give a voice to today’s youth giving them a platform to pledge their support for the cause by sending a message on WhatsApp number 9918860943 or pledging online using #care4her.
Lucknow will be introduced to Big FM’s most heard show ‘Suhaana Safar with Annu Kapoor’, along with national shows ‘Seher with Anoop Jalota’, ‘Yaadon ka Idiot Box’ and ‘Lamhe with RJ Mantra’. City’s rich heritage vibe will form a synergy with 94.3 Big FM’s new shows anchored in the voices of RJs. Morning show ’BIG Chai’ airing from 7am to 10 am with RJ Sana. The afternoon show ‘BIG Memsaab’ with RJ Rafat will offer interesting trivia on food and fashion. The prime-time show ‘Thhodi Si Guftagu’ with RJ Aamir from 9pm-11pm will build a sense of nostalgia among the listeners.
The radio station will have a strong local connect with listeners as it provides content and show concepts that echo music choices of people of Lucknow. Original content with bollywood hindi music from the golden era in its offering is reflected by its campaign line ‘Lucknavi Andaaz Retro Bollywood Sang’. Big FM with its unique show and distinguished music formats has created a benchmark in the radio industry, which will now be replicated in Lucknow.
Speaking about the launch, Mr. Tarun Katial, CEO of Big FM said, “With the launch of 94.3 FM in Lucknow, we are extending our legacy of entertaining listeners with original content and distinctive music formats. The strategy for the station is formulated based on thorough research and listening pattern that will resonate well with listeners in Lucknow. This synchronized offering will pave way for the advertisers, to reach out to a wider set of audiences in the city. We are also leveraging the opportunity of launching a new station in the market to spread awareness around safety and respect of women, a major issue that needs cognizance of the society at large.”
With the acquisition of 14 new frequencies in the first batch of FM Phase-III auctions, Big FM has strengthened its position as the largest radio network in the country with a presence across 59 stations. It will have a total of 9 stations following its revolutionary retro format, and 50 stations will operate with an extensive mix of contemporary music. Its foray into key focus cities of advertisers will add value to its associations by providing unparalleled reach across these regions.