Mumbai:Big FM Radio Network has consistently been at the helm of creating innovative campaigns. Taking the mantle ahead, the radio network joined hands with Vodafone on Independence Day to launch yet another unique campaign ‘One Nation, One Song, One Network’.
In line with this initiative, RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet™ with the aim to reaffirm the faith of our country in unity. The song went on air on August 15 at 12 noon. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.
Driving the campaign, 92.7 BIG FM RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The Call for Unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.
Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”