Mumbai: BIG FM, one of India’s leading media networks, has announced the relaunch of its outdoor advertising division under a new identity — BIG OOH (formerly BIG Street). This strategic move marks a significant expansion of BIG FM’s portfolio into measurable, tech-driven, and programmatic Digital Out-of-Home (DOOH) as well as traditional OOH advertising, offering brands hyperlocal and impactful media solutions.
BIG OOH is designed to amplify brand presence through premium formats such as LED screens, video walls, signage, and product zones strategically located across high-visibility touchpoints. By harnessing BIG FM’s regional dominance, the new vertical brings brands closer to audiences through customized, localized campaigns that blend innovation and immersion.
Sunil Kumaran, COO, BIG FM, shared his thoughts on the relaunch: “After the launch of BIG LIVE platform, we are excited to further diversify our portfolio with the relaunch of BIG OOH. As a media powerhouse, our endeavor has always been to create innovative solutions that engineer real-world value for brands and their products. With this new vertical, we are not just expanding our offerings; we are elevating our ability to deliver impactful, measurable and immersive brand experiences that resonate with audiences. The launch of BIG OOH further enables us to cater to the ever-evolving marketing needs and provide integrated media solutions that drive results.”
Rahul Tyagi, National Lead – BIG OOH, added, “BIG OOH is the next phase in BIG FM’s evolution towards offering 360-degree marketing excellence. With this addition, we aim to meet the marketing requirements of brands and deliver impactful strategies that shape brand identity and drive high recall.”
The relaunch underscores BIG FM’s commitment to building a future-ready media ecosystem. With the addition of BIG OOH, the brand now offers an even more comprehensive suite of solutions that combine radio, live events, and now, outdoor media — all rooted in BIG FM’s legacy of storytelling, trust, and regional relevance.
