BIG FM, a radio network in the Delhi NCR region, recently held a month-long campaign called “Dilli Ke Dhaakad Kehte Hain” (“Our Life Matters”) to raise awareness about the importance of road safety.
The campaign featured victims of road accidents sharing their experiences and RJs hosting shows on the topic for five days in the morning and evening, covering 10 blackspots in Delhi. The RJs also spoke with various local authorities and community leaders to gain a better understanding of the challenges to road safety in the region. The campaign concluded with an interactive on-ground activity that brought together local authorities and influencers to discuss ways to prevent future road accidents.
The campaign also garnered support from well-known personalities, including singer Kailash Kher and authorities such as SS Yadav, Special CP-Traffic Delhi, and Dr. Suresh Kumar, Medical Director of Lok Nayak Hospital. The campaign focused on the underlying causes of road accidents and ways to prevent them.
Commenting on the campaign, Sunil Kumaran, COO, BIG FM said, “At BIG FM, our endeavour has always been to be channels of positive change and drive lasting impact through our initiatives. Road safety is a matter of concern for the masses as a direct consequence may lead to fatal casualties or injuries. We are glad to associate with TATA Power Delhi Distribution Ltd and SaveLIFE Foundation and create awareness on maintaining responsibility, vigilance and safety for every life on the road.”
RJ Khurafati Nitin shared, “Over speeding on the streets and breaking traffic rules has witnessed a stark rise resulting in unfortunate loss of life and irreparable damage to some. The responsibility is not only upon the authorities to mobilise tools necessary for road safety but the onus lies with the people too, to follow road safety rules. I am glad to be able to do my bit for the society and bring to light issues of significance.”
The platform’s statement read, “Dilli Ke Dhaakad Kehte Hain – Our Life Matters – Kyunki Sadak Par Hai Sabka Haq, gave a further impetus to educate the citizens and propel a change of thought among them to take responsible steps to better impact the society. The new edition of the flagship property of the radio network marked a successful outcome, in a joint CSR initiative by TATA Power Delhi Distribution Ltd in partnership with SaveLIFE Foundation.”