BIG FM, a leading Indian radio network, introduces ‘BIG World’, a slew of offerings emanating from their core strengths. These offerings can be tapped into by the clients to engage with consumers in the new digital world.
The company made the announcement of these initiatives in the Meta-verse wherein the logo was unveiled followed by a walk-through of the different initiatives.
Outlining the offerings, Sunil Kumaran, COO BIG FM spoke about the following four pillars of BIG World namely BIG Radio, BIG LIVE, BIG Social and BIG Voice.
The launch commenced with a keynote by Abraham Thomas who shed light on the Radio industry and its trends, followed by a short presentation by Sunil Kumaran on the four pillars of BIG World. The platform was then open for a Q&A session for the media that saw a great engagement.
Sharing his thoughts, Abraham Thomas, CEO, Reliance Broadcast Network Limited said, “Radio is a shared experience with human connection. Growth in Digital radio is also getting driven by this ‘radio-like’ experience. At Big FM, our endeavour is to keep creating amazing content, and be available everywhere through valuable partnerships. To provide an immersive radio experience is why we chose the metaverse to make the Big World announcement. Big World is a bouquet of client solutions that provide immersive and engaging experiences for consumers through multiple platforms”
Adding on, Sunil Kumaran, COO, BIG FM, said, “Audiences today are seamlessly moving across media platforms and content formats. BIG WORLD offers operate at the crux of Content & Platform to drive a much deeper level of engagement with the audiences. Utilising the power of Social media, Events on- ground and on digital, through new age audio formats like Podcast, through presence on Smart Speakers and through Games, the offering of BIG WORLD will provide clients a much deeper and effective way to reach audiences”.