Siddhartha Basu owned Big Synergy and Anurag Kashyap’s Phantom Films have partnered to form a content production house to deliver content across TV and digital media.
With this partnership both Big Synergy and Phantom Films will now have access to the creative talent resource of each other to expand their offering into the fiction and Non-fiction segments on both media.
While Phantom Films will build on Big Synergy’s well in factual entertainment and reality formats, expertise and reach in production of regional language content across seven languages in the fiction & non-fiction space, Big Synergy will be accessing the Creative talent resources of Phantom Films.
BIG Synergy is one of the country’s first independent television production houses, started way back in 1988. Phantom Films is positioned as India’s first director led creative production house and was established in 2011. It was started by Anurag Kashyap, Vikas Bahl ,Vikramaditya Motwane and Madhu Mantena and is the creative force behind films like Queen, Bombay Velvet, NH10, Lootera and Udta Punjab.
Basu said the alliance facilitates the goals and aspirations of both the organizations. “This is a potent alliance of strong core capabilities which will immediately enable terrific synergies, to innovate and expand the kind of impactful content we can offer to the public,” he said.
Anita Kaul Basu added, “Digital & out-of-the-box content is the future, and I am sure the association with Phantom will add to the advantage of Synergy, as a company we have painstakingly nurtured over many years, and continue its reputation for excellence, quality and consistency, with a fine range of new content.”
Phantom Films is already in a creative alliances for a film production with Anil Amabani’s Reliance Entertainment, the film production and distribution arm of Reliance ADAG.