Bengaluru: bigbasket now, a TATA Enterprise, has launched an engaging social media campaign to bring the spirit of India’s harvest festivals to life. Partnering with influencers across genres, the campaign showcases how its 10-minute delivery service ensures seamless celebrations, delivering everything from regional ingredients to festive essentials.
The initiative features influencers like Anu, Paritabangal, Kusha Kapila, Christina Furtado, Monami Ghosh, Atharva Sudame, Niti Taylor, Varshinne, Manasi Parekh, and Kanika, who share their unique takes on celebrating festivals such as Makar Sankranti, Lohri, Pongal, and Bihu. Through creative storytelling, they demonstrate how bigbasket now is the perfect partner for preserving traditions while adding modern convenience.
Highlighting regional diversity, Anu focuses on festive recipes for Sankranti, Paritabangal captures Pongal celebrations, Kusha Kapila emphasizes Lohri’s vibrant fashion, and Christina Furtado combines kite-making with food preparation. Monami Ghosh showcases Bihu’s cultural flair, while Atharva Sudame delves into Makar Sankranti’s rich traditions.
Speaking on the campaign, Anand Bhaskaran, Head of Digital and Marketing Communications at bigbasket, said, “Harvest festivals are all about family, tradition, and gratitude for nature’s abundance. With this campaign, we aim to reach people across India, celebrating regional diversity and showing how bigbasket now makes it easy to embrace these traditions—whether it is kite flying during Sankranti or preparing traditional dishes for Pongal. Through our influencer partnerships, we are amplifying this message and creating an emotional connection with audiences.”
By delivering everything from fresh sesame and rice to festive attire, bigbasket now’s quick commerce service is redefining how customers celebrate festivals, blending tradition with modern convenience.
