New Delhi: BigMuscles Nutrition, aS nutraceutical brand, introduces Bollywood star Nora Fatehi as the new face. Nora champions fitness and style, spearheading the ‘Hustle Banaye Muscles’ campaign. A music video directed by Farah Khan showcases Nora’s workout grind, aligning with the brand’s focus on health and success.
“Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said BigMuscles Nutrition Founder Suhel Vats while sharing his thoughts on the development.
Nora too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”
The 1-minute video by Farah Khan and Ogilvy India features Nora promoting BigMuscles’ Premium Gold Whey Protein. This includes ProHydrolase Enzyme, 25g protein, 11g amino acid, and zero sugar per scoop. Last year, BigMuscles Nutrition enlisted cricketer Hardik Pandya as its brand ambassador. BigMuscles is a popular choice among celebrities like Ranveer Singh, Dino Morea, and Prateek Babbar.
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